Samoa Tourism announced as Official Partner of Moana Pasifika

Samoa Tourism has today announced its support of Moana Pasifika, coming on board as the team’s Official Tourism Partner for the revamped 2022 Super Rugby tournament, which kicks off in February.


The Government of Samoa through its partnership with The New Zealand Aid Program (NZ AID), has allocated funding through the Samoa Growth Partnership (STGP) Program to develop Samoa’s Tourism Sector.

Samoa Google Street View Content goes live

Google Street View is a component of the Destination Optimisation Programme the Samoa Tourism Authority (STA), with the assistance of the New Zealand Government through the Samoa Tourism Growth, implemented with the support of digital specialist Miles.

Tourism Scholarship Students Graduate

Students from across the tourism industry were among those who recently graduated from the National University of Samoa (NUS) with a Certificate II in Tourism & Hospitality.

Le Vasa Resort, more than relaxation

Le Vasa Resort, the absolute oceanfront paradise nestled at Apolima Uta overlooking Manono Island, remains open as it continues to cater to the domestic market and special events.

Free WIFI for Apia

Apia-based technology company South Pacific Broadband has announced that it has successfully launched a free Metro WIFI network in the Capital.

Outdoor adventures with Tropical Tours

Newly established Tropical Tours is determined to carve out a name for itself with its signature outdoor activities. The tour operator, which is owned by Jimmy and Trudy O’Dwyer, offers a range of full and half day scenic tours.

Kuki’s modern Waterfront Villas

The gateway to Savaii, Salelologa has new modern waterfront accommodation in the form of ‘Kuki’s by the Harbour’. The property, features four stylish villas with large sliding doors which open out to large outdoor decks that command stunning views of the Salelologa lagoon.

Asia Pacific emphasise Tourism Restart and Recovery

Samoa was among United Nations World Tourism Oraganisation (UNWTO) Pacific member states which participated in the 32nd meeting of the UNWTO Commission for East Asia and the Pacific.

UNWTO Tourism Management Scholarships for Samoa

The United Nations World Tourism Organisation (UNWTO) has granted fifty (50) scholarships at the UNWTO IE University Tourism Online Academy to Samoa.

Vaccination Campaign switches into high gear

Efforts to protect the community from Covid-19 will switch into high-gear after Cabinet declared a country-wide Mass Vaccination Campaign will roll-out on 23-24 September.

CLIA welcomes Samoa Tourism as Executive Partner

Samoa Tourism Authority (STA) has united with Cruise Lines International Association (CLIA) to support its presence in Australia and New Zealand, joining the cruise industry organisation as an Executive Partner.

Savaii’s Amoa Resort adds new luxury rooms

Family-owned Amoa Resort on Savaii is set to significantly increase its capacity when an exciting expansion that is currently underway is completed.

New Luxurious Villas at Taumeasina Island Resort

The modern and luxurious Taumeasina Island Resort located close to the Apia CBD is expanding and will soon complete an exciting development which will see additional villas added to the resort.

Panthers gun Jarome Luai announced as Samoa Tourism Ambassador

NRL superstar Jarome Luai has been announced as the new face of Samoa, signing on as an official ambassador for the Samoa Tourism Authority.

Social Media Marketing Training Wrap-up

Knowledge and skills required in the strategic and operational planning, creation and execution of content for social media marketing are key take-outs for tourism industry workers who participated in the recently completed 6-week Social Media Marketing Training.

Teuila Festival, a success!

Despite being scaled-back due to Covid-19 and the closure of Samoa’s borders, this year’s 31st Annual Teuila Festival was a resounding success.

Samoa Travel Tracer App Launched

Samoa’s own Covid-19 contact tracing app, Samoa Travel Tracer has been officially launched in Apia by Prime Minister Hon. Fiame Naomi Mataafa.

Teuila Sports Events

Despite the closure of Samoa’s borders, support for sporting events which usually draw international visitors including new events with plans to invite overseas teams in the future, has been maintained by Samoa Tourism Authority at this year’s 31st Annual Teuila Festival.

Waterfront Market a Hit

The first day of the 2-day Waterfront Market at the 31st Annual Teuila Festival was abuzz with bustling activities and sounds, as stall operators, performers and buyers all came together to create a very lively atmosphere.

Return to Paradise Resort new villas

Despite the downturn caused by the Covid-19 pandemic, popular Return to Paradise Resort on Upolu’s stunning south coast remains upbeat and are adamant to grow as part of its long term vision.

31st Annual Teuila Festival

Due to the Covid-19 Pandemic and the continued closure of Samoa’s borders to keep the country safe, the 31st Annual Teuila Festival has been scaled-back and will feature a number of events during 29 August – 4 September, to commemorate what is one of Samoa’s most widely anticipated events.

Beautiful Anticipation microsite goes live

The ‘Beautiful Anticipation’ microsite, a central hub for travellers, industry and trade partners to rediscover everything Samoa has to offer, as well as the latest information on Samoa’s travel ready preparations has gone live.

Sunday Toonai returns at Orator Hotel

To’onai with Orator Hotel at Tanumapua is back starting Sunday 29th August, something which Owners and passionate foodies Jerry and Charlotte Brunt are looking forward to with excitement.

Travel Bubble discussions…safety a priority

Prime Minister Hon. Fiame Naomi Mata’afa has confirmed that Cabinet has given approval for the Ministry of Foreign Affairs and Trade to engage in discussions with their New Zealand and American Samoa counterparts about the possibility of travel bubbles with those countries.