Beautiful is Back: Samoa borders to open August 1st
The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.
Published Tuesday, 17 May 2022
Samoa’s 60th Independence Anniversary Logo & Theme Launched
Samoa’s 60th Independence Anniversary logo was revealed in a ceremony on Wednesday 11 March in Apia in front of FMFMII Government Building, kicking off the first of many events planned for what will be a year-long celebration of the country’s diamond jubilee.
Published Monday, 16 May 2022
Hospitality industry welcomes extended trading hours
After weeks of mandated lockdowns restricting domestic travel, trading hours and imposing social distancing to control the community spread of Covid-19, Samoa’s business sector welcomed government’s announcement on 2nd May to continue Level 2 with major changes including extending business hours and lifting the ban on mass gatherings.
Published Sunday, 15 May 2022
Cruise Tourism Strategy Validation & Preparedness Workshop
The Samoa Tourism Authority recently hosted the Validation Workshop for the draft Samoa Cruise Tourism Strategy 2021/22-2026/27 and the Samoa Cruise Tourism Preparedness Toolkit at the Lava Hotel in Apia.
Published Sunday, 15 May 2022
Samoa Tourism Resilience Asset Protection Facility
Samoa Tourism Authority hosted the Validation Workshop for the Samoa Tourism Resilience Asset Protection (STRAP) Facility on 3rd May at Millenia Hotel in Apia. The workshop was attended by tourism industry members (SHHA and ATA), representatives from the finance sector, in particular the commercial banks and non-bank financial institutions and key Government Agencies – the Ministry of Finance and the Central Bank of Samoa.
Published Sunday, 15 May 2022
BEAUTIFUL IS BACK: Samoa set to Reopen Borders to International Travellers
The Samoan Government has announced it will be reopening its border to international travellers from August/September later this year. Prime Minister Fiame Naomi Mata’afa has confirmed the country will welcome arrivals of Samoan citizens and foreign contractors from May, and allow travellers into the country from August/September, subject to Samoa’s vaccination progress and the removal of restrictions to facilitate quarantine-free travel.
Published Tuesday, 3 May 2022
Samoa Voice Search Program supports further Digital Optimisation
Building on from the success of the Google Optimisation Project, the voice search programme which is currently being implemented in partnership with Miles Partnership, aims to analyse and improve voice search results for Samoa and Samoa tourism businesses across platforms which include Google, Apple, Amazon and Trip Advisor.
Published Friday, 11 March 2022
Samoa Hotel & Hospitality Association Open Membership to Non-hotel Operators
The organisation formerly known as the Samoa Hotel Association (SHA) has changed its name to Samoa Hotel and Hospitality Association (SHHA) to reflect its new direction after passing an amendment to its constitution at its December (2021) Member’s Meeting, to include non-hotel operators into its membership.
Published Friday, 11 March 2022
Samoa Tourism Stakeholders Participate in Sustainable Tourism Workshop
As part of the Samoa Tourism Authority’s (STA) continuous commitment to the sustainable development and protection of the natural wonders that draw visitors, a three day workshop for STA staff and tourism stakeholders was held at the Secretariat of the Pacific Regional Environment Programme (SPREP) headquarters last week.
Published Friday, 11 March 2022
Be a part of the solution, download the Samoa Travel Tracer App
The Samoa Tourism Authority (STA) together with the Ministry of Health (MOH) and private sector partners, Skyeye, Digicel and Vodafone, held a press conference on Monday 31st January, appealing to all Samoans to download the Samoa Travel Tracer mobile application and strengthen efforts to protect the population from Covid-19.
Published Saturday, 5 February 2022
Covid-19 Alert Level Change, Nationwide Lockdown
Samoa's Covid-19 Alert Level has been elevated to 3 [Red or High Risk] as announced this morning by Prime Minister Hon. Fiame Naomi Mataafa.
Published Saturday, 22 January 2022
Matareva Beach Fale grateful for Domestic Market
While tourism in the region has come to a standstill as a result of the Pandemic and many operators have decided to close permanently or temporarily as a result, Matareva Beach Fales on Upolu’s iconic South Coast has decided to buck the trend and remain open.
Published Friday, 21 January 2022
Waterfront Night Market boost visibility for niche businesses
It’s almost been a year since the revival of the Apia night markets entered the city scene and its popularity with lockdown-weary locals has continued to sustain the monthly event into 2022.
Published Friday, 21 January 2022
Coconuts Beach Resort Rebuilds, Begins New Chapter
In April 2020, Coconuts Beach Club Resort and Spa in Maninoa closed its doors for an indefinite period following the world wide border shutdowns to help slow down the spread of the Global Pandemic.
Published Friday, 14 January 2022
Elisabeth Siaosi: Living the dream in soulful Savaii
Samoa Tourism takes a closer look at the stories behind the resilient people in Samoa’s tourism industry who have been most affected by the downturn in tourism due to the global pandemic.
Published Friday, 14 January 2022
Florence’s Place: A Home away from Home
Upon disembarking the ferry terminal at Saleologa I immediately felt a sense of nostalgia that I can only imagine claims many a traveller who can’t pinpoint why they feel as if they’ve returned home, despite never having visited the tropical island before.
Published Friday, 14 January 2022
“Beach Fale” mindset driving resilience
There’s nothing more quintessentially Samoan than a great-value beach fale experience offering guests the million dollar views without the hefty price tag. These quaint architectural traditions dot the coastline allowing travellers the convenience and novelty of “beach hopping” around the islands.
Published Friday, 14 January 2022
Christmas on the Waterfront Delights Crowds
Apia Waterfront was dressed up in twinkling light displays and installations for the celebration of the annual ‘Christmas on the Waterfront’ festival, bringing the city alive with community events and activities, as the country celebrated the festive season leading up to Christmas.
Published Friday, 31 December 2021
Samoa to welcome 2022 with Fireworks Spectacular
Samoa will welcome 2022 in style with the signature New Year Fireworks Display set to go off at the strike of midnight from Mt Vaea overlooking the Apia Central Business District and Harbour.
Published Friday, 31 December 2021
20th Siva Afi International Competition Launched
Samoa’s biggest and longest running international fire knife competition will be back bigger and better with WST40,000 in total prize money.
Published Friday, 17 December 2021
NUS Technical, Vocational Education & Training Students Graduate
The National University of Samoa held its annual Technical, Vocational Education & Training graduation ceremony on 16th December where over 400 students received their certificates.
Published Friday, 17 December 2021
Poutasi Village endorsed as ‘Model Village” at World Rural Tourism Conference
Poutasi Village, Falealili has officially been recognised and certified as a Model Village by the World Rural Tourism Conference (WRTC) at the organisation’s 4th conference held in September, in partnership with the Pacific Asia Travel Association (PATA).
Published Thursday, 16 December 2021
Orchard-to-table café opens soon at Ifiele’ele Plantation
Future guests to Ifiele’ele Plantation in Fasito’o–Uta can look forward to dining in the new open fale style café and extra rooms being built by proprietors Paul Lepou and Joan Macfarlane in an effort to cater to the domestic market as well as the anticipated arrival of international visitors next year.
Published Thursday, 16 December 2021
Ketesemane Sefo: Continuing Seeti Beach Fale traditions
My name is Ketesemane Fanoga Sefo. I am 26 years of age, and I am responsible for looking after Se'eti Beach Fales, a family business we started 9 years ago and I have been hosting guests and maintaining the property for about 6 years.
Published Thursday, 16 December 2021
Amoa Resort increases support for local food producers with new catering services
Businesses on the remote big island of Savaii have always faced the added challenges of a smaller market and high transport expenses compared to the more populated Upolu Island where the country’s main port and center for services and trade are located.
Published Friday, 3 December 2021
