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Samoa removes COVID-19 test requirement for inbound travellers

Acting Prime Minister Hon. Tuala Tevaga Ponifasio announced on 22nd September the removal of the pre-departure requirement for a supervised COVID-19 RAT for travellers bound for Samoa.

Return to Paradise Resort Wins Competitions

Return to Paradise Resort is celebrating after a double win at the Independence Celebration competitions. The first was the Return to Paradise Fiafia Group which won first place in the Mauluulu competition.

Hotel bookings start to rebuild following border reopening

Optimism about forward revenue and occupancy projections trending higher is building among hotels and resorts following the reopening of borders to international travelers in August.

Samoa welcomes back cruising yachts

In the days following the official re-opening of Samoa’s borders to the world, Faleolo International Airport wasn’t the only place buzzing with the arrival of tourists and returning friends and family.

Visitors in search of authentic experiences

When Samoa officially opened its borders to international visitors on August 1st, American-Filipino traveller, Riza Rasco, was one of the first visitors who disembarked off the first flight into Samoa after an almost 3 year hiatus due to the global pandemic.

Accommodation Operators to Supervise Rapid Antigen Tests for In-house Guests

One-month on from reopening to international travellers, the Ministry of Health in partnership with the Samoa Tourism Authority have conducted a workshop for accommodation-operators to train and certify staff to directly perform supervised rapid antigen tests for in-house guests.

Tactical Campaigns with the Trade

As part of efforts to drive brand awareness, build travel trade confidence and stimulate demand, Samoa Tourism has reactivated tactical campaigns in partnership with key trade partners in New Zealand and Australia.

Friendship Park Opens, Draws Community

Apia’s newest attraction and waterfront community space, the Friendship Park at Matagialalua was officially opened by the Honourable Prime Minister Fiame Naomi Mataafa on Friday 26th August.

Samoa Diamond Jubilee Celebrations

The programme for the 60th Independence Celebration week will see a range of activities take place during 4th – 10th September. The official program commenced on Sunday 4th September with a service to officially open the celebrations followed by the choir exhibition featuring different denominations from around Samoa.

Keeping Samoa Clean

The national beautification competition campaign spearheaded by Government in partnership with the private sector as well as villages and communities around the country continues in full-swing.

Samoa Tourism Welcomes Additional Flights

Following the reopening of borders to international travellers on 1st August, Samoa is set to welcome additional flights as airlines ramp up their schedules in alignment with operational capacities, regulatory approvals and pent-up demand.

International Media Visit Programme Restarts

With the reopening of borders on 1st August, Samoa Tourism’s international media visit programme has restarted. The programme is a key strategic activity which Samoa Tourism undertakes to drive brand awareness and increase travel preference for the destination in key target markets.

Samoa celebrates reopening of borders and return of international travellers

After years of the COVID-19 pandemic throwing international travel into turmoil, Samoa’s beautiful shorelines have once again welcomed international travellers when the first direct flights from American Samoa, Fiji, Australia and New Zealand arrived on 1st – 2nd August.

Beautiful Samoa announced as official partner of Manu Samoa

Samoa Tourism has today announced its support of the Manu Samoa national team, coming on board as the team’s Official Partner for the World Rugby 2022 Pacific Nations Cup, which kicks off this weekend.

Beautiful is Back: Samoa borders to open August 1st

The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.

Samoa’s 60th Independence Anniversary Logo & Theme Launched

Samoa’s 60th Independence Anniversary logo was revealed in a ceremony on Wednesday 11 March in Apia in front of FMFMII Government Building, kicking off the first of many events planned for what will be a year-long celebration of the country’s diamond jubilee.

Hospitality industry welcomes extended trading hours

After weeks of mandated lockdowns restricting domestic travel, trading hours and imposing social distancing to control the community spread of Covid-19, Samoa’s business sector welcomed government’s announcement on 2nd May to continue Level 2 with major changes including extending business hours and lifting the ban on mass gatherings.

Cruise Tourism Strategy Validation & Preparedness Workshop

The Samoa Tourism Authority recently hosted the Validation Workshop for the draft Samoa Cruise Tourism Strategy 2021/22-2026/27 and the Samoa Cruise Tourism Preparedness Toolkit at the Lava Hotel in Apia.

Samoa Tourism Resilience Asset Protection Facility

Samoa Tourism Authority hosted the Validation Workshop for the Samoa Tourism Resilience Asset Protection (STRAP) Facility on 3rd May at Millenia Hotel in Apia. The workshop was attended by tourism industry members (SHHA and ATA), representatives from the finance sector, in particular the commercial banks and non-bank financial institutions and key Government Agencies – the Ministry of Finance and the Central Bank of Samoa.

BEAUTIFUL IS BACK: Samoa set to Reopen Borders to International Travellers

The Samoan Government has announced it will be reopening its border to international travellers from August/September later this year. Prime Minister Fiame Naomi Mata’afa has confirmed the country will welcome arrivals of Samoan citizens and foreign contractors from May, and allow travellers into the country from August/September, subject to Samoa’s vaccination progress and the removal of restrictions to facilitate quarantine-free travel.

Samoa Voice Search Program supports further Digital Optimisation

Building on from the success of the Google Optimisation Project, the voice search programme which is currently being implemented in partnership with Miles Partnership, aims to analyse and improve voice search results for Samoa and Samoa tourism businesses across platforms which include Google, Apple, Amazon and Trip Advisor.

Samoa Hotel & Hospitality Association Open Membership to Non-hotel Operators

The organisation formerly known as the Samoa Hotel Association (SHA) has changed its name to Samoa Hotel and Hospitality Association (SHHA) to reflect its new direction after passing an amendment to its constitution at its December (2021) Member’s Meeting, to include non-hotel operators into its membership.

Samoa Tourism Stakeholders Participate in Sustainable Tourism Workshop

As part of the Samoa Tourism Authority’s (STA) continuous commitment to the sustainable development and protection of the natural wonders that draw visitors, a three day workshop for STA staff and tourism stakeholders was held at the Secretariat of the Pacific Regional Environment Programme (SPREP) headquarters last week.

Be a part of the solution, download the Samoa Travel Tracer App

The Samoa Tourism Authority (STA) together with the Ministry of Health (MOH) and private sector partners, Skyeye, Digicel and Vodafone, held a press conference on Monday 31st January, appealing to all Samoans to download the Samoa Travel Tracer mobile application and strengthen efforts to protect the population from Covid-19.

Covid-19 Alert Level Change, Nationwide Lockdown

Samoa's Covid-19 Alert Level has been elevated to 3 [Red or High Risk] as announced this morning by Prime Minister Hon. Fiame Naomi Mataafa.