Our Vision

Tourism is a multifaceted activity that can generate economic, social and environmental benefits which in turn support the Strategy for the Development of Samoa.

Objectives of the Authority

The objectives and functions of the Samoa Tourism Authority are mandated in the Samoa Visitors Bureau Act 1984, with Amendments incorporated in 1998 and 2002 changing the entity’s name to the Samoa Tourism Authority. This was to shift the emphasis from visitors to the broader concept of tourism and to also emphasise the Policy, Planning and Research functions of the Authority, and to align the government agency to the Minister of Tourism and Board to whom it reports and the Economic Sector that it serves as the National Tourism Office.

Functions of the Authority

The Authority is the government agency responsible for advising the sector on the sustainabledevelopment of tourism that is beneficial and prosperous for Samoa. The Policy Advise function which rests with the STA Board and Chief Executive Officer therefore leads the Authority’s advisory role, and with the CEO overseeing the Authority operations with the Division Managers, as the STA Executive Management.

Functions of the Divisions

The Samoa Tourism Authority has five separate divisions. They include the Marketing & Promotions Division, Planning & Development Division, Research & Statistics Division, Finance & Corporate Services Division and Policy & Tourism Sector Coordination Division.

Organisational Structure

The Board approved the following Organisational Structure in June 2008 and therefore reinstated the Research & Statistics Division recognising the importance of tourism statistics and research analysis in the development of tourism. The Board in the same year had merged the Education and Training functions of the Authority into the Planning & Development Division acknowledging the ample availability of tertiary tourism education and in-country training streams available throughout Samoa for persons who may wish to develop career paths in tourism and the ability for the Authority to undertake a facilitation and advisory role.

Corporate Plans

The Corporate Plan outlines STA’s strategies for the promotion of sustainable tourism growth, and the achievement of national tourism objectives as mandated in the amended STA Act of 1984. The Corporate Plan will provide the Authority’s priority strategies in accordance with the available resources from Government and Cost Recovery revenues in each of the Financial Years. The most recent Corporate Plan commenced from July 2011/June 2012 to Financial Year July 2013/June 2014.

Annual Reports

The Samoa Tourism Authority produces reports that cover activities undertaken by the Authority during each financial year. This section lists all annual report that have been produced on a yearly basis.