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Hon. Prime Minister takes over as Minister of Tourism

The Hon Prime Minister, Fiame Naomi Mata’afa is returning as Minister of Tourism which she confirmed during her public announcement on Wednesday, September 6th.

Vodafone Samoa launches Teuila Festival App

Samoa Tourism Authority welcomes the newly launched Teuila App by Vodafone Samoa that will enable visitors and locals with an immersive digital platform to effortlessly keep track of programs, events and real time updates.

Savaii Lagoon Resort welcomes new Owners

From managing a Travel Agent in New Zealand to operating a local beach resort in Samoa. Please meet Robyn and Grant Thornley, the new owners and managers of the Savaii Lagoon Resort who left everything they built in New Zealand to follow their dream of operating a local beach resort that they believe suits their life careers.

Samoa Tourism hosts Industry Talanoa Meets

Samoa Tourism Authority successfully hosted a series of industry sessions in an effort to help enhance Samoa’s tourism products and services earlier this month.

Tropical Tours Samoa recognised globally by Travel & Hospitality Awards

Tropical Tours was awarded the Private Tour Company in Samoa for 2023 by the Travel & Hospitality Awards, a United Kingdom-based program that globally recognizes the best hotels, tour operators, and experience providers amongst many other services within the tourism sector.

Samoa Tourism leads by example

Samoa Tourism Authority is taking the lead to ensure the issue of public littering is adequately addressed by allocating every last Friday of the month as a clean-up day to collect rubbish around Friendship Park, central Apia’s newest attraction site located behind the Government building.

Samoa hits the road across Europe to exhibit in four Trade, Media and Consumer Shows

The Samoa Tourism Authority (STA) European office showcased the best of what “Beautiful Samoa” has to offer to the European markets by meeting 63,000 consumers, 73 travel trade partners and 40+ media, along with other South Pacific Islands and private sector partners.

Samoa represented at the 18th Los Angeles Travel & Adventure Show, USA

Samoa was one of the Pacific Island nations represented at this year's Los Angeles Travel & Adventure Show, which took place from February 18–19 at the Los Angeles Convention Center in California.

Samoa Tourism's Trade Familiarisation Program recommences

The Samoa Tourism Authority (STA) is excited to announce the recommencement of its trade famil program for 2023, offering retail agents the opportunity to discover the island nation's abundance of activities and experiences first-hand.

Samoa Tourism Sector Plan 2022-2027 Launched

The Minister for Natural Resources and Environment and Tourism Hon. Toeolesulusulu Cedric Schuster, Samoa Tourism Authority and the Samoa Tourism Sector officially launched on Friday 10th February the Samoa Tourism Sector Plan 2022-2027 targeting the return of tourist arrival numbers pre-pandemic...

Pacific Islands Beauty Pageant returns to Samoa after COVID-19

The 34th Miss Pacific Islands Pageant has begun with 5 beautiful contestants from the Pacific Islands vying for the crown and the title of Miss Pacific Islands.

Coconuts Beach Resort prepares for Grand Reopening in April 2023

The Coconuts Beach Club Resort & Spa at Maninoa Siumu, is undergoing a property-wide transformation with construction works having already started. This comes in anticipation of a grand reopening as early as April this year.

New Zealand support for Samoa Tourism Recovery and Resilience Program.

A Grant Funding Arrangement has been signed between the New Zealand and Samoa Governments to support the tourism industry in its post-pandemic recovery efforts.

Taumeasina Island Resort's VIP Expansion

Taumeasina Island Resort has recently expanded with the addition of 12 more rooms which opened on the 1st of December 2022. These beautiful three-bedroom Cove Villas, according to the General Manager, Tuiataga Nathan Bucknall, are not just part of their VIP extension, but also an important component of the resort’s long-term expansion plan which took longer than anticipated due to Covid-19.

Seabreeze Resort re-Opens after Upgrade

Award winning Seabreeze Resort, which was awarded the best romantic resort in Oceania at the 2021 World Travel Awards, is back to normal operations after undergoing a massive renovation in which all its 13 ocean view rooms were completely remodeled and upgraded to provide a new and improved experience.

Christmas Festivities and New Year Fireworks

The popular Christmas on the Waterfront is back again this year, with the programme set for Wednesday 21st to Friday 23rd December at the Friendship Park.

Cruise Tourism Strategy Launched

The Samoa Cruise Tourism Strategy, which was recently launched is the culmination of significant work that was undertaken during the closure of borders due to the Covid-19 Pandemic to develop a clear framework to guide the industry going forward.

Repurposing Plastics Initiative

Samoa Tourism Authority in close partnership with the (South) Pacific Tourism Organization (PTO) under the Pacific Tourism Waste Action Initiative recently hosted a week-long training on Repurposing Plastics.

Discover Beautiful Sales Mission to American Samoa

The Samoa Tourism Authority in collaboration with a number of hotels and resorts will be in the American Samoa for the Discover Beautiful Sales Mission which will take place in Pago Pago during 8th-10th November.

Tourism Bodies Strengthen Partnership

A delegation from Maori Tourism headed by CEO Toluma’anave Pania Tyson-Nathan was recently in the country as part of an exchange with Samoa Tourism Authority.

Samoa participates at Tourism Meetings in Cook Islands

Samoa is among several member countries of the inter-Government South Pacific Tourism Organisation (SPTO) that are meeting in person in the Cook Islands for the first time since 2019.

Samoa welcomes restart of cruise ship port calls

The Port of Apia will welcome the return of cruise ships when Westerdam and Zuiderdam from the Holland America line call in at Matautu on Tuesday 18th October and Thursday 20th October respectively.

Eased entry requirements welcomed

The lifting of Covid-19 travel restrictions towards the end of September has been widely welcomed by visitors. On 22nd September, the requirement to complete a pre-departure test and show proof of vaccination were removed following the reopening of borders to international travellers on 1st August.

Savaii Palolo Festival 2022

While many across Samoa are closely monitoring the moon as part of the countdown to the first rising of the much-loved palolo which is predicted to be around 14th to 16th October, the Savaii Samoa Tourism Association (SSTA) has started month-long celebrations as part of the annual Savaii Palolo Fest.

The Feast Gospel Concert

The Afi Pasefika Trust in partnership with MH Events and Beautiful Samoa is hosting the The Feast of Tabernacles Samoa Concert during 12th -15th October.