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Discover Beautiful Sales Mission to American Samoa

The Samoa Tourism Authority in collaboration with a number of hotels and resorts will be in the American Samoa for the Discover Beautiful Sales Mission which will take place in Pago Pago during 8th-10th November.

Tourism Bodies Strengthen Partnership

A delegation from Maori Tourism headed by CEO Toluma’anave Pania Tyson-Nathan was recently in the country as part of an exchange with Samoa Tourism Authority.

Samoa participates at Tourism Meetings in Cook Islands

Samoa is among several member countries of the inter-Government South Pacific Tourism Organisation (SPTO) that are meeting in person in the Cook Islands for the first time since 2019.

Samoa welcomes restart of cruise ship port calls

The Port of Apia will welcome the return of cruise ships when Westerdam and Zuiderdam from the Holland America line call in at Matautu on Tuesday 18th October and Thursday 20th October respectively.

Eased entry requirements welcomed

The lifting of Covid-19 travel restrictions towards the end of September has been widely welcomed by visitors. On 22nd September, the requirement to complete a pre-departure test and show proof of vaccination were removed following the reopening of borders to international travellers on 1st August.

Savaii Palolo Festival 2022

While many across Samoa are closely monitoring the moon as part of the countdown to the first rising of the much-loved palolo which is predicted to be around 14th to 16th October, the Savaii Samoa Tourism Association (SSTA) has started month-long celebrations as part of the annual Savaii Palolo Fest.

The Feast Gospel Concert

The Afi Pasefika Trust in partnership with MH Events and Beautiful Samoa is hosting the The Feast of Tabernacles Samoa Concert during 12th -15th October.

Samoa Cultural Village Reopens

The conch shell calls and drum beats of the Samoa Cultural Village, located in the heart of the Apia CBD next to the FMFMII Government Building and adjacent to the Matagialalua Friendship Park on the Apia Waterfront, have once again come alive following its reopening in the first week of October.

Samoa removes COVID-19 test requirement for inbound travellers

Acting Prime Minister Hon. Tuala Tevaga Ponifasio announced on 22nd September the removal of the pre-departure requirement for a supervised COVID-19 RAT for travellers bound for Samoa.

Return to Paradise Resort Wins Competitions

Return to Paradise Resort is celebrating after a double win at the Independence Celebration competitions. The first was the Return to Paradise Fiafia Group which won first place in the Mauluulu competition.

Hotel bookings start to rebuild following border reopening

Optimism about forward revenue and occupancy projections trending higher is building among hotels and resorts following the reopening of borders to international travelers in August.

Samoa welcomes back cruising yachts

In the days following the official re-opening of Samoa’s borders to the world, Faleolo International Airport wasn’t the only place buzzing with the arrival of tourists and returning friends and family.

Visitors in search of authentic experiences

When Samoa officially opened its borders to international visitors on August 1st, American-Filipino traveller, Riza Rasco, was one of the first visitors who disembarked off the first flight into Samoa after an almost 3 year hiatus due to the global pandemic.

Accommodation Operators to Supervise Rapid Antigen Tests for In-house Guests

One-month on from reopening to international travellers, the Ministry of Health in partnership with the Samoa Tourism Authority have conducted a workshop for accommodation-operators to train and certify staff to directly perform supervised rapid antigen tests for in-house guests.

Tactical Campaigns with the Trade

As part of efforts to drive brand awareness, build travel trade confidence and stimulate demand, Samoa Tourism has reactivated tactical campaigns in partnership with key trade partners in New Zealand and Australia.

Friendship Park Opens, Draws Community

Apia’s newest attraction and waterfront community space, the Friendship Park at Matagialalua was officially opened by the Honourable Prime Minister Fiame Naomi Mataafa on Friday 26th August.

Samoa Diamond Jubilee Celebrations

The programme for the 60th Independence Celebration week will see a range of activities take place during 4th – 10th September. The official program commenced on Sunday 4th September with a service to officially open the celebrations followed by the choir exhibition featuring different denominations from around Samoa.

Keeping Samoa Clean

The national beautification competition campaign spearheaded by Government in partnership with the private sector as well as villages and communities around the country continues in full-swing.

Samoa Tourism Welcomes Additional Flights

Following the reopening of borders to international travellers on 1st August, Samoa is set to welcome additional flights as airlines ramp up their schedules in alignment with operational capacities, regulatory approvals and pent-up demand.

International Media Visit Programme Restarts

With the reopening of borders on 1st August, Samoa Tourism’s international media visit programme has restarted. The programme is a key strategic activity which Samoa Tourism undertakes to drive brand awareness and increase travel preference for the destination in key target markets.

Samoa celebrates reopening of borders and return of international travellers

After years of the COVID-19 pandemic throwing international travel into turmoil, Samoa’s beautiful shorelines have once again welcomed international travellers when the first direct flights from American Samoa, Fiji, Australia and New Zealand arrived on 1st – 2nd August.

Beautiful Samoa announced as official partner of Manu Samoa

Samoa Tourism has today announced its support of the Manu Samoa national team, coming on board as the team’s Official Partner for the World Rugby 2022 Pacific Nations Cup, which kicks off this weekend.

Beautiful is Back: Samoa borders to open August 1st

The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.

Samoa’s 60th Independence Anniversary Logo & Theme Launched

Samoa’s 60th Independence Anniversary logo was revealed in a ceremony on Wednesday 11 March in Apia in front of FMFMII Government Building, kicking off the first of many events planned for what will be a year-long celebration of the country’s diamond jubilee.

Hospitality industry welcomes extended trading hours

After weeks of mandated lockdowns restricting domestic travel, trading hours and imposing social distancing to control the community spread of Covid-19, Samoa’s business sector welcomed government’s announcement on 2nd May to continue Level 2 with major changes including extending business hours and lifting the ban on mass gatherings.