SAMOA TOURISM
AUTHORITY
CORPORATE WEBSITE

Tourism Views & Insights

News Releases

Intelligence

Working with us

Covid-19 Alert Level Change, Nationwide Lockdown

Samoa's Covid-19 Alert Level has been elevated to 3 [Red or High Risk] as announced this morning by Prime Minister Hon. Fiame Naomi Mataafa.

Matareva Beach Fale grateful for Domestic Market

While tourism in the region has come to a standstill as a result of the Pandemic and many operators have decided to close permanently or temporarily as a result, Matareva Beach Fales on Upolu’s iconic South Coast has decided to buck the trend and remain open.

Waterfront Night Market boost visibility for niche businesses

It’s almost been a year since the revival of the Apia night markets entered the city scene and its popularity with lockdown-weary locals has continued to sustain the monthly event into 2022.

Career Opportunity - Manager Policies & Sector Co-ordination Unit

The Samoa Tourism Authority (STA) invites applications from suitably qualified and enthusiastic personnel for the following positions. Application packages can be uplifted from the STA’s Main Office, Ground Floor, Fiame Mataafa Faumuina Mulinuu II (FMFM II) building in Apia.

Special Advertisement - Chief Executive Officer, Samoa Tourism Authority

Applications are invited from interested qualified candidates for the above-mentioned position. The Chief Executive Officer appointment is for a contractual term of employment of three (3) years. Salary and benefits will be in accordance with existing remuneration packages set by the Governement of Samoa for Chief Executive Officers/General Managers of Ministries and Corporation.

Coconuts Beach Resort Rebuilds, Begins New Chapter

In April 2020, Coconuts Beach Club Resort and Spa in Maninoa closed its doors for an indefinite period following the world wide border shutdowns to help slow down the spread of the Global Pandemic.

Elisabeth Siaosi: Living the dream in soulful Savaii

Samoa Tourism takes a closer look at the stories behind the resilient people in Samoa’s tourism industry who have been most affected by the downturn in tourism due to the global pandemic.

Florence’s Place: A Home away from Home

Upon disembarking the ferry terminal at Saleologa I immediately felt a sense of nostalgia that I can only imagine claims many a traveller who can’t pinpoint why they feel as if they’ve returned home, despite never having visited the tropical island before.

“Beach Fale” mindset driving resilience

There’s nothing more quintessentially Samoan than a great-value beach fale experience offering guests the million dollar views without the hefty price tag. These quaint architectural traditions dot the coastline allowing travellers the convenience and novelty of “beach hopping” around the islands.

Christmas on the Waterfront Delights Crowds

Apia Waterfront was dressed up in twinkling light displays and installations for the celebration of the annual ‘Christmas on the Waterfront’ festival, bringing the city alive with community events and activities, as the country celebrated the festive season leading up to Christmas.

Samoa to welcome 2022 with Fireworks Spectacular

Samoa will welcome 2022 in style with the signature New Year Fireworks Display set to go off at the strike of midnight from Mt Vaea overlooking the Apia Central Business District and Harbour.

20th Siva Afi International Competition Launched

Samoa’s biggest and longest running international fire knife competition will be back bigger and better with WST40,000 in total prize money.

NUS Technical, Vocational Education & Training Students Graduate

The National University of Samoa held its annual Technical, Vocational Education & Training graduation ceremony on 16th December where over 400 students received their certificates.

Poutasi Village endorsed as ‘Model Village” at World Rural Tourism Conference

Poutasi Village, Falealili has officially been recognised and certified as a Model Village by the World Rural Tourism Conference (WRTC) at the organisation’s 4th conference held in September, in partnership with the Pacific Asia Travel Association (PATA).

Orchard-to-table café opens soon at Ifiele’ele Plantation

Future guests to Ifiele’ele Plantation in Fasito’o–Uta can look forward to dining in the new open fale style café and extra rooms being built by proprietors Paul Lepou and Joan Macfarlane in an effort to cater to the domestic market as well as the anticipated arrival of international visitors next year.

Ketesemane Sefo: Continuing Seeti Beach Fale traditions

My name is Ketesemane Fanoga Sefo. I am 26 years of age, and I am responsible for looking after Se'eti Beach Fales, a family business we started 9 years ago and I have been hosting guests and maintaining the property for about 6 years.

Amoa Resort increases support for local food producers with new catering services

Businesses on the remote big island of Savaii have always faced the added challenges of a smaller market and high transport expenses compared to the more populated Upolu Island where the country’s main port and center for services and trade are located.

Tourism Industry Welcomes Launch of Government Stimulus Assistance

The tourism sector will be receiving a much needed cash injection into their struggling businesses following the highly anticipated official launch of the Government’s $5m Tourism Stimulus Assistance 3 Package held on Thursday 2nd September at the Samoa Cultural Village.

Adopt Samoa Travel Tracer, keep Samoa safe

Since Samoa’s Travel Tracer application for mobile phones was launched at the start of September, approximately 1500 people have downloaded the digital contact tracing tool according to the Ministry of Health’s records.

Samoa’s fully vaccinated rate rises, public urged to vaccinate

The national vaccination programme spearheaded by the Ministry of Health is continuing to close the gap to achieve the Ministry’s 95-100% full vaccination coverage goal.

Taumeasina Island Resort prepares for “new normal”

It’s going on almost two years since Samoa closed its borders to international visitors forcing many accommodation providers to either close their doors or cut back drastically on trading hours.

Seabreeze Resort to reveal “new look” in 2022

Fresh off the heels of their double wins at the 28th Annual World Travel Awards 2021 Seabreeze Resort is currently undergoing major renovations promising fans and visitors a “whole new Seabreeze” when they re-open in March 2022.

STA CEO acknowledges outgoing SPTO Chairman

Following the announcement of the resignation of Halatoa Fua, Pacific Tourism Organisation (SPTO) Board Chairman, Samoa Tourism Authority CEO Faamatuainu Lenatai Suifua has acknowledged the stewardship of the outgoing Chairperson of the regional organisation.

Samoa signs Pacific Leaders Statement of Commitment to Sustainable Tourism

Samoa has pledged its full support towards strategic regional efforts to elevate sustainable tourism as a regional priority for environmental, socio-cultural and economic development, through the signing of the Pacific Leaders Statement of Commitment on Sustainable Tourism in the Pacific by 2030.

Garden Toilet Community Project Recognised

The Samoa Tourism Authority’s Garden Toilet Project was recognised by the Ministry of Natural Resources and Environment during the recent National Environment Week, that concluded with the presentation of important national awards.