Tourism Views & Insights

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Google Destination Optimisation Programme for Samoa

While the negative effects of Covid on tourism in Samoa and the South Pacific have been devastating, one small silver lining is the time it’s given destinations and operators to assess and upgrade their overall online presence and navigability.

KUKA, tastes of Beautiful Samoa

Samoa Tourism’s “Kuka, Tastes of Beautiful Samoa” returns for Season 2, showcasing a range of food and cooking experiences with a strong Samoan feel and flavour. Kuka aims to promote ready-to-eat local foods and cuisines featuring local talents to entice and engage online audiences. Season 2 consists of 8 five-minute video segments with a strong ‘adventure’ feel.

Google Optimisation Programme in final stages

The programme which focuses on improving the quality of destination content, expanding the online reach of tourism businesses and enhancing the overall presentation of consumer-facing destination content across a number of Google’s platforms is in its final stages.

Samoa Travel Tracer App

Samoa’s very own contact tracing app (Samoa Travel Tracer) will soon be available. The mobile software application is the result of a collaborative travel-ready approach by Government through the Ministry of Health and the Samoa Tourism Authority to help ensure the country is well placed to respond to any spread of Covid-19.

Second-dose of COVID-19 vaccine

The Ministry of Health’s COVID-19 vaccination programme has moved into the next phase with the roll-out of the second-dose of the AstraZeneca vaccine.

Pastry training-series starts

Cohort-1 consisting of 11 participants from various local restaurants, cafes and accommodation properties have completed the first 5-day pastry training with Australia Pacific Training Coalition (APTC). The six-series training aims to refresh, upskill and provide financial support for displaced employees who have been directly affected by the global pandemic of COVID-19.

Samoa Tourism restarts digital advertising in Australia

Samoa Tourism has reactivated its consumer digital advertising campaign in the Australian market on the back of positive developments. These include regional travel bubbles, the roll-out of the Covid-19 vaccine to the community and growth in travel intent and motivation among consumers.

SIGFA successfully hosts game fishing tournament

The Samoa International Game Fishing Association (SIGFA) successfully hosted its 24th Annual International Game Fishing Tournament last week.

Savaii operators determined to get vaccinated

The long journey from the far eastern end of the Big Island to Upolu was not a deterrent for three employees of Falealupo and Seeti Beach Fales who travelled in the early hours of the morning to receive their Covid-19 vaccine. Their willingness and the fact that they returned to Savaii that same day are to be commended.


Neighbouring nation Samoa has been steadily ramping up their visitor-ready preparations to ensure a robust framework is tried, tested and ready-to-go, in anticipation of borders opening and welcoming tourists to the Island nation later this year.

Moataa Eco-Tourism Project Launches

The village of Moataa is in high spirits after the launch of its Mangrove Restoration Eco-Tourism Project which was developed through a partnership between the U.S and Samoa Governments.

Samoa Tourism partners with Hotelbeds

In preparation for the resumption of international travel, the Samoa Tourism Authority (STA) has partnered with one of the world’s largest travel distribution networks, Hotelbeds, to once again take Samoa’s tourism products to the forefront of the travel trade across Australia and New Zealand.

Fai Meaalofa Campaign making strides

Samoa Tourism Authority’s ‘Fai Meaalofa’ tactical campaign which will target the Samoan diaspora in New Zealand and Australia is in the final stages of development and is on track to go-to-market in the coming days with launch partner Pacific40.

Pastry training for the industry

Samoa Tourism Authority (STA) in collaboration with the New Zealand Government through the Samoa Tourism Growth Partnership (STGP) will roll-out a series of training sessions which will focus on Pastry delights for the hospitality sector.

Flights offer choice and convenience

Following the success of domestic flights during the recent holidays in April, National Carrier Samoa Airways has scheduled more flights between Maota and Asau on Savaii and Faleolo on Upolu.

Specials for Mother’s Day

In preparation for the Mother’s Day long weekend, many hotels and resorts around the country are offering discounted rates to entice the local market.

Samoa continues travel-ready preparations

We are delighted to see news this week announcing a travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, from May 17th 2021. This comes after the successful opening of a travel bubble between Australia and New Zealand in mid-April.

Adventure highlighted in Try Something Different domestic campaign

Samoa Tourism Authority recently launched the second video in its “Try Something Different” campaign to further push domestic tourism and stimulate demand.

Vaccine roll-out bodes well for travel-ready preparations

The community roll-out of Samoa’s Covid-19 vaccination drive got underway earlier this week. Faamatuainu Lenatai Suifua, Samoa Tourism Authority CEO said that ‘the roll-out to the community is a welcome development especially as efforts at the industry-level are well underway to ensure Samoa is in a position to welcome and host visitors when borders eventually re-open’.

Fai Meaalofa campaign targets diaspora in key markets

In efforts to further boost domestic tourism, Samoa Tourism is developing a campaign which will target overseas based Samoans with the aim to further assist the local tourism industry.

Industry Assistance with Equipment handover

Samoa Tourism Authority (STA) handed over tents and camping equipment to the value of $38,000 to the Samoa Hotel Association (SHA), Savaii Samoa Tourism Association (SSTA) and the operators of Mt Silisili trail at Aopo.

Health and safety training, key part of travel-ready preparations

COVID-19 and its immense impact on tourism at the regional and global level is the key driver in the tourism sector’s efforts to ensure employees across the industry are adequately protected.

Samoa looks to open to NZ first

Samoa will be looking to its diaspora in New Zealand to help boost its economy when travel resumes safely, hopefully by the end of the year. Samoa Tourism Authority chief executive Fa’amatuainu Lenata’i Suifua said like the rest of the Pacific, the nation’s tourism industry has been heavily impacted by the border closures.

Samoa Tourism Australia and NZ Trade Updates

Samoa Tourism Authority (STA) recently hosted a series of face-to-face destination updates in Auckland, Sydney, Melbourne, and Brisbane to inform key trade and media partners on developments.


We are encouraged by the announcement that a quarantine-free travel arrangement will commence between Australia and New Zealand on April 19. This comes following the news that a two-way travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, is slated for May.