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Samoa removes COVID-19 test requirement for inbound travellers

Acting Prime Minister Hon. Tuala Tevaga Ponifasio announced on 22nd September the removal of the pre-departure requirement for a supervised COVID-19 RAT for travellers bound for Samoa.

Return to Paradise Resort Wins Competitions

Return to Paradise Resort is celebrating after a double win at the Independence Celebration competitions. The first was the Return to Paradise Fiafia Group which won first place in the Mauluulu competition.

Hotel bookings start to rebuild following border reopening

Optimism about forward revenue and occupancy projections trending higher is building among hotels and resorts following the reopening of borders to international travelers in August.

Samoa welcomes back cruising yachts

In the days following the official re-opening of Samoa’s borders to the world, Faleolo International Airport wasn’t the only place buzzing with the arrival of tourists and returning friends and family.

Visitors in search of authentic experiences

When Samoa officially opened its borders to international visitors on August 1st, American-Filipino traveller, Riza Rasco, was one of the first visitors who disembarked off the first flight into Samoa after an almost 3 year hiatus due to the global pandemic.

Accommodation Operators to Supervise Rapid Antigen Tests for In-house Guests

One-month on from reopening to international travellers, the Ministry of Health in partnership with the Samoa Tourism Authority have conducted a workshop for accommodation-operators to train and certify staff to directly perform supervised rapid antigen tests for in-house guests.

Beautiful Samoa announced as official partner of Manu Samoa

Samoa Tourism has today announced its support of the Manu Samoa national team, coming on board as the team’s Official Partner for the World Rugby 2022 Pacific Nations Cup, which kicks off this weekend.

Beautiful is Back: Samoa borders to open August 1st

The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.

Samoa’s 60th Independence Anniversary Logo & Theme Launched

Samoa’s 60th Independence Anniversary logo was revealed in a ceremony on Wednesday 11 March in Apia in front of FMFMII Government Building, kicking off the first of many events planned for what will be a year-long celebration of the country’s diamond jubilee.

Hospitality industry welcomes extended trading hours

After weeks of mandated lockdowns restricting domestic travel, trading hours and imposing social distancing to control the community spread of Covid-19, Samoa’s business sector welcomed government’s announcement on 2nd May to continue Level 2 with major changes including extending business hours and lifting the ban on mass gatherings.

Cruise Tourism Strategy Validation & Preparedness Workshop

The Samoa Tourism Authority recently hosted the Validation Workshop for the draft Samoa Cruise Tourism Strategy 2021/22-2026/27 and the Samoa Cruise Tourism Preparedness Toolkit at the Lava Hotel in Apia.

Samoa Tourism Resilience Asset Protection Facility

Samoa Tourism Authority hosted the Validation Workshop for the Samoa Tourism Resilience Asset Protection (STRAP) Facility on 3rd May at Millenia Hotel in Apia. The workshop was attended by tourism industry members (SHHA and ATA), representatives from the finance sector, in particular the commercial banks and non-bank financial institutions and key Government Agencies – the Ministry of Finance and the Central Bank of Samoa.

BEAUTIFUL IS BACK: Samoa set to Reopen Borders to International Travellers

The Samoan Government has announced it will be reopening its border to international travellers from August/September later this year. Prime Minister Fiame Naomi Mata’afa has confirmed the country will welcome arrivals of Samoan citizens and foreign contractors from May, and allow travellers into the country from August/September, subject to Samoa’s vaccination progress and the removal of restrictions to facilitate quarantine-free travel.

Samoa Voice Search Program supports further Digital Optimisation

Building on from the success of the Google Optimisation Project, the voice search programme which is currently being implemented in partnership with Miles Partnership, aims to analyse and improve voice search results for Samoa and Samoa tourism businesses across platforms which include Google, Apple, Amazon and Trip Advisor.

Samoa Hotel & Hospitality Association Open Membership to Non-hotel Operators

The organisation formerly known as the Samoa Hotel Association (SHA) has changed its name to Samoa Hotel and Hospitality Association (SHHA) to reflect its new direction after passing an amendment to its constitution at its December (2021) Member’s Meeting, to include non-hotel operators into its membership.

Samoa Tourism Stakeholders Participate in Sustainable Tourism Workshop

As part of the Samoa Tourism Authority’s (STA) continuous commitment to the sustainable development and protection of the natural wonders that draw visitors, a three day workshop for STA staff and tourism stakeholders was held at the Secretariat of the Pacific Regional Environment Programme (SPREP) headquarters last week.

Be a part of the solution, download the Samoa Travel Tracer App

The Samoa Tourism Authority (STA) together with the Ministry of Health (MOH) and private sector partners, Skyeye, Digicel and Vodafone, held a press conference on Monday 31st January, appealing to all Samoans to download the Samoa Travel Tracer mobile application and strengthen efforts to protect the population from Covid-19.

Covid-19 Alert Level Change, Nationwide Lockdown

Samoa's Covid-19 Alert Level has been elevated to 3 [Red or High Risk] as announced this morning by Prime Minister Hon. Fiame Naomi Mataafa.

Matareva Beach Fale grateful for Domestic Market

While tourism in the region has come to a standstill as a result of the Pandemic and many operators have decided to close permanently or temporarily as a result, Matareva Beach Fales on Upolu’s iconic South Coast has decided to buck the trend and remain open.

Waterfront Night Market boost visibility for niche businesses

It’s almost been a year since the revival of the Apia night markets entered the city scene and its popularity with lockdown-weary locals has continued to sustain the monthly event into 2022.

Coconuts Beach Resort Rebuilds, Begins New Chapter

In April 2020, Coconuts Beach Club Resort and Spa in Maninoa closed its doors for an indefinite period following the world wide border shutdowns to help slow down the spread of the Global Pandemic.

Elisabeth Siaosi: Living the dream in soulful Savaii

Samoa Tourism takes a closer look at the stories behind the resilient people in Samoa’s tourism industry who have been most affected by the downturn in tourism due to the global pandemic.

Florence’s Place: A Home away from Home

Upon disembarking the ferry terminal at Saleologa I immediately felt a sense of nostalgia that I can only imagine claims many a traveller who can’t pinpoint why they feel as if they’ve returned home, despite never having visited the tropical island before.

“Beach Fale” mindset driving resilience

There’s nothing more quintessentially Samoan than a great-value beach fale experience offering guests the million dollar views without the hefty price tag. These quaint architectural traditions dot the coastline allowing travellers the convenience and novelty of “beach hopping” around the islands.

Samoa Tourism Strategic Marketing Plan 2020 - 2025

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The Samoa Destination Marketing Strategy 2020-2025 sets out the marketing goals and strategies for the next five years to achieve all-encompassing positive growth by the end of FY2024/25 from the downturns caused by the measles epidemic and coronavirus pandemic.


VISITOR NUMBERS AT A GLANCE

For the month of March 2020
A Samoa 234
-78.5 %
NZ 1675
-61.9 %
Australia 995
-59.9 %
USA 253
-74.2 %
Canada 10
-82.8 %
OPI 139
-60.1 %
UK 26
-89.5 %
Germany 21
-74.7 %
OEC 55
-84.0 %
Japan 16
-81.4 %
China 103
-67.8 %
OAC 409
31.1 %
Other Countries 228
-98.0 %


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