Seabreeze Resort re-Opens after Upgrade
Award winning Seabreeze Resort, which was awarded the best romantic resort in Oceania at the 2021 World Travel Awards, is back to normal operations after undergoing a massive renovation in which all its 13 ocean view rooms were completely remodeled and upgraded to provide a new and improved experience.
Published Monday, 12 December 2022
Christmas Festivities and New Year Fireworks
The popular Christmas on the Waterfront is back again this year, with the programme set for Wednesday 21st to Friday 23rd December at the Friendship Park.
Published Monday, 12 December 2022
Cruise Tourism Strategy Launched
The Samoa Cruise Tourism Strategy, which was recently launched is the culmination of significant work that was undertaken during the closure of borders due to the Covid-19 Pandemic to develop a clear framework to guide the industry going forward.
Published Sunday, 11 December 2022
Repurposing Plastics Initiative
Samoa Tourism Authority in close partnership with the (South) Pacific Tourism Organization (PTO) under the Pacific Tourism Waste Action Initiative recently hosted a week-long training on Repurposing Plastics.
Published Wednesday, 7 December 2022
Eased entry requirements welcomed
The lifting of Covid-19 travel restrictions towards the end of September has been widely welcomed by visitors. On 22nd September, the requirement to complete a pre-departure test and show proof of vaccination were removed following the reopening of borders to international travellers on 1st August.
Published Wednesday, 12 October 2022
The Feast Gospel Concert
The Afi Pasefika Trust in partnership with MH Events and Beautiful Samoa is hosting the The Feast of Tabernacles Samoa Concert during 12th -15th October.
Published Wednesday, 12 October 2022
Return to Paradise Resort Wins Competitions
Return to Paradise Resort is celebrating after a double win at the Independence Celebration competitions. The first was the Return to Paradise Fiafia Group which won first place in the Mauluulu competition.
Published Tuesday, 27 September 2022
Samoa welcomes back cruising yachts
In the days following the official re-opening of Samoa’s borders to the world, Faleolo International Airport wasn’t the only place buzzing with the arrival of tourists and returning friends and family.
Published Tuesday, 27 September 2022
Visitors in search of authentic experiences
When Samoa officially opened its borders to international visitors on August 1st, American-Filipino traveller, Riza Rasco, was one of the first visitors who disembarked off the first flight into Samoa after an almost 3 year hiatus due to the global pandemic.
Published Tuesday, 27 September 2022
Accommodation Operators to Supervise Rapid Antigen Tests for In-house Guests
One-month on from reopening to international travellers, the Ministry of Health in partnership with the Samoa Tourism Authority have conducted a workshop for accommodation-operators to train and certify staff to directly perform supervised rapid antigen tests for in-house guests.
Published Monday, 5 September 2022
Tactical Campaigns with the Trade
As part of efforts to drive brand awareness, build travel trade confidence and stimulate demand, Samoa Tourism has reactivated tactical campaigns in partnership with key trade partners in New Zealand and Australia.
Published Monday, 5 September 2022
Friendship Park Opens, Draws Community
Apia’s newest attraction and waterfront community space, the Friendship Park at Matagialalua was officially opened by the Honourable Prime Minister Fiame Naomi Mataafa on Friday 26th August.
Published Friday, 2 September 2022
Samoa Diamond Jubilee Celebrations
The programme for the 60th Independence Celebration week will see a range of activities take place during 4th – 10th September. The official program commenced on Sunday 4th September with a service to officially open the celebrations followed by the choir exhibition featuring different denominations from around Samoa.
Published Friday, 2 September 2022
Keeping Samoa Clean
The national beautification competition campaign spearheaded by Government in partnership with the private sector as well as villages and communities around the country continues in full-swing.
Published Friday, 26 August 2022
Samoa Tourism Welcomes Additional Flights
Following the reopening of borders to international travellers on 1st August, Samoa is set to welcome additional flights as airlines ramp up their schedules in alignment with operational capacities, regulatory approvals and pent-up demand.
Published Friday, 26 August 2022
International Media Visit Programme Restarts
With the reopening of borders on 1st August, Samoa Tourism’s international media visit programme has restarted. The programme is a key strategic activity which Samoa Tourism undertakes to drive brand awareness and increase travel preference for the destination in key target markets.
Published Friday, 26 August 2022
Samoa celebrates reopening of borders and return of international travellers
After years of the COVID-19 pandemic throwing international travel into turmoil, Samoa’s beautiful shorelines have once again welcomed international travellers when the first direct flights from American Samoa, Fiji, Australia and New Zealand arrived on 1st – 2nd August.
Published Friday, 12 August 2022
Beautiful Samoa announced as official partner of Manu Samoa
Samoa Tourism has today announced its support of the Manu Samoa national team, coming on board as the team’s Official Partner for the World Rugby 2022 Pacific Nations Cup, which kicks off this weekend.
Published Friday, 1 July 2022
Beautiful is Back: Samoa borders to open August 1st
The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.
Published Tuesday, 17 May 2022
Samoa’s 60th Independence Anniversary Logo & Theme Launched
Samoa’s 60th Independence Anniversary logo was revealed in a ceremony on Wednesday 11 March in Apia in front of FMFMII Government Building, kicking off the first of many events planned for what will be a year-long celebration of the country’s diamond jubilee.
Published Monday, 16 May 2022
Hospitality industry welcomes extended trading hours
After weeks of mandated lockdowns restricting domestic travel, trading hours and imposing social distancing to control the community spread of Covid-19, Samoa’s business sector welcomed government’s announcement on 2nd May to continue Level 2 with major changes including extending business hours and lifting the ban on mass gatherings.
Published Sunday, 15 May 2022
Cruise Tourism Strategy Validation & Preparedness Workshop
The Samoa Tourism Authority recently hosted the Validation Workshop for the draft Samoa Cruise Tourism Strategy 2021/22-2026/27 and the Samoa Cruise Tourism Preparedness Toolkit at the Lava Hotel in Apia.
Published Sunday, 15 May 2022
Samoa Tourism Resilience Asset Protection Facility
Samoa Tourism Authority hosted the Validation Workshop for the Samoa Tourism Resilience Asset Protection (STRAP) Facility on 3rd May at Millenia Hotel in Apia. The workshop was attended by tourism industry members (SHHA and ATA), representatives from the finance sector, in particular the commercial banks and non-bank financial institutions and key Government Agencies – the Ministry of Finance and the Central Bank of Samoa.
Published Sunday, 15 May 2022
BEAUTIFUL IS BACK: Samoa set to Reopen Borders to International Travellers
The Samoan Government has announced it will be reopening its border to international travellers from August/September later this year. Prime Minister Fiame Naomi Mata’afa has confirmed the country will welcome arrivals of Samoan citizens and foreign contractors from May, and allow travellers into the country from August/September, subject to Samoa’s vaccination progress and the removal of restrictions to facilitate quarantine-free travel.
Published Tuesday, 3 May 2022
Samoa Voice Search Program supports further Digital Optimisation
Building on from the success of the Google Optimisation Project, the voice search programme which is currently being implemented in partnership with Miles Partnership, aims to analyse and improve voice search results for Samoa and Samoa tourism businesses across platforms which include Google, Apple, Amazon and Trip Advisor.
Published Friday, 11 March 2022
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VISITOR NUMBERS AT A GLANCE
For the month of March 2020
| A Samoa | 234 |
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| NZ | 1675 |
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| Australia | 995 |
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| USA | 253 |
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| Canada | 10 |
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| OPI | 139 |
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| UK | 26 |
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| Germany | 21 |
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| OEC | 55 |
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| Japan | 16 |
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| China | 103 |
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| OAC | 409 |
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| Other Countries | 228 |
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