Samoa Google Street View Content goes live

Google Street View is a component of the Destination Optimisation Programme the Samoa Tourism Authority (STA), with the assistance of the New Zealand Government through the Samoa Tourism Growth, implemented with the support of digital specialist Miles.

Tourism Scholarship Students Graduate

Students from across the tourism industry were among those who recently graduated from the National University of Samoa (NUS) with a Certificate II in Tourism & Hospitality.

Le Vasa Resort, more than relaxation

Le Vasa Resort, the absolute oceanfront paradise nestled at Apolima Uta overlooking Manono Island, remains open as it continues to cater to the domestic market and special events.

Free WIFI for Apia

Apia-based technology company South Pacific Broadband has announced that it has successfully launched a free Metro WIFI network in the Capital.

Asia Pacific emphasise Tourism Restart and Recovery

Samoa was among United Nations World Tourism Oraganisation (UNWTO) Pacific member states which participated in the 32nd meeting of the UNWTO Commission for East Asia and the Pacific.

UNWTO Tourism Management Scholarships for Samoa

The United Nations World Tourism Organisation (UNWTO) has granted fifty (50) scholarships at the UNWTO IE University Tourism Online Academy to Samoa.


The Government of Samoa through its partnership with The New Zealand Aid Program (NZAP), has allocated funding through the Samoa Tourism Growth Partnership (STGP) program to develop Samoa’s Tourism Sector. A major component of the program is the upgrading of attraction sites and the Samoa Tourism Authority (STA) invites qualified and eligible bidders for the below works.

CLIA welcomes Samoa Tourism as Executive Partner

Samoa Tourism Authority (STA) has united with Cruise Lines International Association (CLIA) to support its presence in Australia and New Zealand, joining the cruise industry organisation as an Executive Partner.

Savaii’s Amoa Resort adds new luxury rooms

Family-owned Amoa Resort on Savaii is set to significantly increase its capacity when an exciting expansion that is currently underway is completed.

Panthers gun Jarome Luai announced as Samoa Tourism Ambassador

NRL superstar Jarome Luai has been announced as the new face of Samoa, signing on as an official ambassador for the Samoa Tourism Authority.

Social Media Marketing Training Wrap-up

Knowledge and skills required in the strategic and operational planning, creation and execution of content for social media marketing are key take-outs for tourism industry workers who participated in the recently completed 6-week Social Media Marketing Training.

Teuila Festival, a success!

Despite being scaled-back due to Covid-19 and the closure of Samoa’s borders, this year’s 31st Annual Teuila Festival was a resounding success.

Teuila Sports Events

Despite the closure of Samoa’s borders, support for sporting events which usually draw international visitors including new events with plans to invite overseas teams in the future, has been maintained by Samoa Tourism Authority at this year’s 31st Annual Teuila Festival.

31st Annual Teuila Festival

Due to the Covid-19 Pandemic and the continued closure of Samoa’s borders to keep the country safe, the 31st Annual Teuila Festival has been scaled-back and will feature a number of events during 29 August – 4 September, to commemorate what is one of Samoa’s most widely anticipated events.

Beautiful Anticipation microsite goes live

The ‘Beautiful Anticipation’ microsite, a central hub for travellers, industry and trade partners to rediscover everything Samoa has to offer, as well as the latest information on Samoa’s travel ready preparations has gone live.

Sunday Toonai returns at Orator Hotel

To’onai with Orator Hotel at Tanumapua is back starting Sunday 29th August, something which Owners and passionate foodies Jerry and Charlotte Brunt are looking forward to with excitement.

Travel Bubble discussions…safety a priority

Prime Minister Hon. Fiame Naomi Mata’afa has confirmed that Cabinet has given approval for the Ministry of Foreign Affairs and Trade to engage in discussions with their New Zealand and American Samoa counterparts about the possibility of travel bubbles with those countries.

Vaccine roll-out goes door to door

Samoa’s national Covid-19 vaccination programme has expanded with vaccinators and support teams going door-to-door to the community in a mass vaccination drive.

Samoa joins World Rural Tourism Conference

Samoa has joined the World Rural Tourism Conference (WRTC) initiative which aims to help members better promote high-quality and sustainable rural tourism development.

Associate Minister visits Savaii

Despite the downturn caused by the Covid-19 Pandemic, there is hope among tourism business operators on Savaii.

Restrictions eased

Swimming at the beach or in rivers and natural pools on Sundays is back after a recent revision to the State of Emergency Orders by Cabinet.

Saletoga Sands’ exciting developments

Saletoga Sands Resort has been keeping busy during the lockdown. Owners Gavin and Lou Brightwell, along with a small team of staff have been doing the best they can to keep the resort in a positive position.

STA welcomes new Minister of Tourism

Samoa’s first ever female Prime Minister Honorable Fiame Naomi Mata’afa has been confirmed as the new Minister of Tourism. The confirmation was made by the Government Press Secretariat after the new government took office on Tuesday 27th July.

Seasoned journalist joins STA team

Experienced journalist Taimalelagi Tutuila Farao has joined the Samoa Tourism Authority team as Principal PR and Communications Officer.

Social Media Marketing Training for Tourism Industry

Samoa Tourism Authority (STA), in partnership with EMD, will deliver Social Media Marketing training for the tourism industry as part of the Samoa Tourism Growth Partnership between the STA and New Zealand Government.


For the month of March 2020
A Samoa 234
-78.5 %
NZ 1675
-61.9 %
Australia 995
-59.9 %
USA 253
-74.2 %
Canada 10
-82.8 %
OPI 139
-60.1 %
UK 26
-89.5 %
Germany 21
-74.7 %
OEC 55
-84.0 %
Japan 16
-81.4 %
China 103
-67.8 %
OAC 409
31.1 %
Other Countries 228
-98.0 %