Beautiful is Back: Samoa borders to open August 1st

The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.

Samoa’s 60th Independence Anniversary Logo & Theme Launched

Samoa’s 60th Independence Anniversary logo was revealed in a ceremony on Wednesday 11 March in Apia in front of FMFMII Government Building, kicking off the first of many events planned for what will be a year-long celebration of the country’s diamond jubilee.

BEAUTIFUL IS BACK: Samoa set to Reopen Borders to International Travellers

The Samoan Government has announced it will be reopening its border to international travellers from August/September later this year. Prime Minister Fiame Naomi Mata’afa has confirmed the country will welcome arrivals of Samoan citizens and foreign contractors from May, and allow travellers into the country from August/September, subject to Samoa’s vaccination progress and the removal of restrictions to facilitate quarantine-free travel.

Be a part of the solution, download the Samoa Travel Tracer App

The Samoa Tourism Authority (STA) together with the Ministry of Health (MOH) and private sector partners, Skyeye, Digicel and Vodafone, held a press conference on Monday 31st January, appealing to all Samoans to download the Samoa Travel Tracer mobile application and strengthen efforts to protect the population from Covid-19.

Covid-19 Alert Level Change, Nationwide Lockdown

Samoa's Covid-19 Alert Level has been elevated to 3 [Red or High Risk] as announced this morning by Prime Minister Hon. Fiame Naomi Mataafa.

Waterfront Night Market boost visibility for niche businesses

It’s almost been a year since the revival of the Apia night markets entered the city scene and its popularity with lockdown-weary locals has continued to sustain the monthly event into 2022.

Elisabeth Siaosi: Living the dream in soulful Savaii

Samoa Tourism takes a closer look at the stories behind the resilient people in Samoa’s tourism industry who have been most affected by the downturn in tourism due to the global pandemic.

Florence’s Place: A Home away from Home

Upon disembarking the ferry terminal at Saleologa I immediately felt a sense of nostalgia that I can only imagine claims many a traveller who can’t pinpoint why they feel as if they’ve returned home, despite never having visited the tropical island before.

“Beach Fale” mindset driving resilience

There’s nothing more quintessentially Samoan than a great-value beach fale experience offering guests the million dollar views without the hefty price tag. These quaint architectural traditions dot the coastline allowing travellers the convenience and novelty of “beach hopping” around the islands.

Samoa Tourism Strategic Marketing Plan 2020 - 2025

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The Samoa Destination Marketing Strategy 2020-2025 sets out the marketing goals and strategies for the next five years to achieve all-encompassing positive growth by the end of FY2024/25 from the downturns caused by the measles epidemic and coronavirus pandemic.

Christmas on the Waterfront Delights Crowds

Apia Waterfront was dressed up in twinkling light displays and installations for the celebration of the annual ‘Christmas on the Waterfront’ festival, bringing the city alive with community events and activities, as the country celebrated the festive season leading up to Christmas.

Samoa to welcome 2022 with Fireworks Spectacular

Samoa will welcome 2022 in style with the signature New Year Fireworks Display set to go off at the strike of midnight from Mt Vaea overlooking the Apia Central Business District and Harbour.

20th Siva Afi International Competition Launched

Samoa’s biggest and longest running international fire knife competition will be back bigger and better with WST40,000 in total prize money.

NUS Technical, Vocational Education & Training Students Graduate

The National University of Samoa held its annual Technical, Vocational Education & Training graduation ceremony on 16th December where over 400 students received their certificates.

Poutasi Village endorsed as ‘Model Village” at World Rural Tourism Conference

Poutasi Village, Falealili has officially been recognised and certified as a Model Village by the World Rural Tourism Conference (WRTC) at the organisation’s 4th conference held in September, in partnership with the Pacific Asia Travel Association (PATA).

Orchard-to-table café opens soon at Ifiele’ele Plantation

Future guests to Ifiele’ele Plantation in Fasito’o–Uta can look forward to dining in the new open fale style café and extra rooms being built by proprietors Paul Lepou and Joan Macfarlane in an effort to cater to the domestic market as well as the anticipated arrival of international visitors next year.

Ketesemane Sefo: Continuing Seeti Beach Fale traditions

My name is Ketesemane Fanoga Sefo. I am 26 years of age, and I am responsible for looking after Se'eti Beach Fales, a family business we started 9 years ago and I have been hosting guests and maintaining the property for about 6 years.

Amoa Resort increases support for local food producers with new catering services

Businesses on the remote big island of Savaii have always faced the added challenges of a smaller market and high transport expenses compared to the more populated Upolu Island where the country’s main port and center for services and trade are located.

Tourism Industry Welcomes Launch of Government Stimulus Assistance

The tourism sector will be receiving a much needed cash injection into their struggling businesses following the highly anticipated official launch of the Government’s $5m Tourism Stimulus Assistance 3 Package held on Thursday 2nd September at the Samoa Cultural Village.

Adopt Samoa Travel Tracer, keep Samoa safe

Since Samoa’s Travel Tracer application for mobile phones was launched at the start of September, approximately 1500 people have downloaded the digital contact tracing tool according to the Ministry of Health’s records.

Samoa’s fully vaccinated rate rises, public urged to vaccinate

The national vaccination programme spearheaded by the Ministry of Health is continuing to close the gap to achieve the Ministry’s 95-100% full vaccination coverage goal.

Taumeasina Island Resort prepares for “new normal”

It’s going on almost two years since Samoa closed its borders to international visitors forcing many accommodation providers to either close their doors or cut back drastically on trading hours.

Seabreeze Resort to reveal “new look” in 2022

Fresh off the heels of their double wins at the 28th Annual World Travel Awards 2021 Seabreeze Resort is currently undergoing major renovations promising fans and visitors a “whole new Seabreeze” when they re-open in March 2022.

STA CEO acknowledges outgoing SPTO Chairman

Following the announcement of the resignation of Halatoa Fua, Pacific Tourism Organisation (SPTO) Board Chairman, Samoa Tourism Authority CEO Faamatuainu Lenatai Suifua has acknowledged the stewardship of the outgoing Chairperson of the regional organisation.

Samoa signs Pacific Leaders Statement of Commitment to Sustainable Tourism

Samoa has pledged its full support towards strategic regional efforts to elevate sustainable tourism as a regional priority for environmental, socio-cultural and economic development, through the signing of the Pacific Leaders Statement of Commitment on Sustainable Tourism in the Pacific by 2030.


For the month of March 2020
A Samoa 234
-78.5 %
NZ 1675
-61.9 %
Australia 995
-59.9 %
USA 253
-74.2 %
Canada 10
-82.8 %
OPI 139
-60.1 %
UK 26
-89.5 %
Germany 21
-74.7 %
OEC 55
-84.0 %
Japan 16
-81.4 %
China 103
-67.8 %
OAC 409
31.1 %
Other Countries 228
-98.0 %