Google Optimisation Programme in final stages
The programme which focuses on improving the quality of destination content, expanding the online reach of tourism businesses and enhancing the overall presentation of consumer-facing destination content across a number of Google’s platforms is in its final stages.
Published Friday, 18 June 2021
SIGFA successfully hosts game fishing tournament
The Samoa International Game Fishing Association (SIGFA) successfully hosted its 24th Annual International Game Fishing Tournament last week.
Published Friday, 28 May 2021
Savaii operators determined to get vaccinated
The long journey from the far eastern end of the Big Island to Upolu was not a deterrent for three employees of Falealupo and Seeti Beach Fales who travelled in the early hours of the morning to receive their Covid-19 vaccine. Their willingness and the fact that they returned to Savaii that same day are to be commended.
Published Friday, 28 May 2021
SAMOA RAMPS UP ROBUST TRAVEL-READY PREPARATIONS
Neighbouring nation Samoa has been steadily ramping up their visitor-ready preparations to ensure a robust framework is tried, tested and ready-to-go, in anticipation of borders opening and welcoming tourists to the Island nation later this year.
Published Friday, 28 May 2021
Moataa Eco-Tourism Project Launches
The village of Moataa is in high spirits after the launch of its Mangrove Restoration Eco-Tourism Project which was developed through a partnership between the U.S and Samoa Governments.
Published Monday, 24 May 2021
Samoa Tourism partners with Hotelbeds
In preparation for the resumption of international travel, the Samoa Tourism Authority (STA) has partnered with one of the world’s largest travel distribution networks, Hotelbeds, to once again take Samoa’s tourism products to the forefront of the travel trade across Australia and New Zealand.
Published Friday, 21 May 2021
Fai Meaalofa Campaign making strides
Samoa Tourism Authority’s ‘Fai Meaalofa’ tactical campaign which will target the Samoan diaspora in New Zealand and Australia is in the final stages of development and is on track to go-to-market in the coming days with launch partner Pacific40.
Published Friday, 21 May 2021
Pastry training for the industry
Samoa Tourism Authority (STA) in collaboration with the New Zealand Government through the Samoa Tourism Growth Partnership (STGP) will roll-out a series of training sessions which will focus on Pastry delights for the hospitality sector.
Published Friday, 21 May 2021
Flights offer choice and convenience
Following the success of domestic flights during the recent holidays in April, National Carrier Samoa Airways has scheduled more flights between Maota and Asau on Savaii and Faleolo on Upolu.
Published Friday, 7 May 2021
Specials for Mother’s Day
In preparation for the Mother’s Day long weekend, many hotels and resorts around the country are offering discounted rates to entice the local market.
Published Friday, 7 May 2021
Samoa continues travel-ready preparations
We are delighted to see news this week announcing a travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, from May 17th 2021. This comes after the successful opening of a travel bubble between Australia and New Zealand in mid-April.
Published Thursday, 6 May 2021
Adventure highlighted in Try Something Different domestic campaign
Samoa Tourism Authority recently launched the second video in its “Try Something Different” campaign to further push domestic tourism and stimulate demand.
Published Friday, 30 April 2021
Vaccine roll-out bodes well for travel-ready preparations
The community roll-out of Samoa’s Covid-19 vaccination drive got underway earlier this week. Faamatuainu Lenatai Suifua, Samoa Tourism Authority CEO said that ‘the roll-out to the community is a welcome development especially as efforts at the industry-level are well underway to ensure Samoa is in a position to welcome and host visitors when borders eventually re-open’.
Published Friday, 30 April 2021
Fai Meaalofa campaign targets diaspora in key markets
In efforts to further boost domestic tourism, Samoa Tourism is developing a campaign which will target overseas based Samoans with the aim to further assist the local tourism industry.
Published Thursday, 29 April 2021
Industry Assistance with Equipment handover
Samoa Tourism Authority (STA) handed over tents and camping equipment to the value of $38,000 to the Samoa Hotel Association (SHA), Savaii Samoa Tourism Association (SSTA) and the operators of Mt Silisili trail at Aopo.
Published Thursday, 29 April 2021
Health and safety training, key part of travel-ready preparations
COVID-19 and its immense impact on tourism at the regional and global level is the key driver in the tourism sector’s efforts to ensure employees across the industry are adequately protected.
Published Friday, 23 April 2021
Samoa looks to open to NZ first
Samoa will be looking to its diaspora in New Zealand to help boost its economy when travel resumes safely, hopefully by the end of the year. Samoa Tourism Authority chief executive Fa’amatuainu Lenata’i Suifua said like the rest of the Pacific, the nation’s tourism industry has been heavily impacted by the border closures.
Published Friday, 23 April 2021
Samoa Tourism Australia and NZ Trade Updates
Samoa Tourism Authority (STA) recently hosted a series of face-to-face destination updates in Auckland, Sydney, Melbourne, and Brisbane to inform key trade and media partners on developments.
Published Friday, 23 April 2021
BEAUTIFUL SAMOA WELCOMES TRAVEL BUBBLE DEVELOPMENT
We are encouraged by the announcement that a quarantine-free travel arrangement will commence between Australia and New Zealand on April 19. This comes following the news that a two-way travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, is slated for May.
Published Saturday, 10 April 2021
Digital equipment for Tourism Industry Associations for enhanced engagement
Digital equipment was officially handed over to the Samoa Hotels Association (SHA) and Savaii Samoa Tourism Association (SSTA) by H.E. Dr Trevor Matheson, the New Zealand High Commissioner in a ceremony at the Samoa Tourism Authority.
Published Thursday, 1 April 2021
Aga progresses in ‘The Most Instagrammable Hotel in the World’ contest
Samoa’s Aga Reef Resort has taken out the Africa, Middle East and Oceania category of the contest to progress to the semifinal of Luxury Travel Advisor’s “The Most Instagrammable Hotel in the World” competition.
Published Thursday, 1 April 2021
Try Something Different
As part of ongoing marketing efforts targeting the domestic market, the Samoa Tourism Authority recently launched its ‘Try Something Different’ campaign.
Published Thursday, 1 April 2021
Housekeeping training continues
The latest round of the housekeeping training series, in partnership with the Australian Pacific Technical Coalition (APTC) wrapped up this week at Hotel Millenia. To date three cohorts have been completed (two on Savaii and one in Apia). A total of 55 participants from across the Industry have attended and completed the training so far.
Published Thursday, 1 April 2021
Flight services to Asau Airport to launch in April
Samoa Airways will resume flight services to Asau Airport, Savaii, beginning April 1st, 2021 during the busy Easter and Election holidays to help boost local tourism on the big island.
Published Sunday, 21 March 2021
Tour Guide students familiarise with Local Sites and Attractions
Students in the Tourism and Hospitality Certificate II in Tour Guiding course at National University of Samoa (NUS) recently visited Fuipisia Waterfalls and Namu’a Island as part of their final assessment which was a field trip.
Published Saturday, 20 March 2021
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VISITOR NUMBERS AT A GLANCE
For the month of March 2020
| A Samoa | 234 |
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| NZ | 1675 |
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| Australia | 995 |
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| USA | 253 |
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| Canada | 10 |
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| OPI | 139 |
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| UK | 26 |
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| Germany | 21 |
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| OEC | 55 |
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| Japan | 16 |
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| China | 103 |
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| OAC | 409 |
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| Other Countries | 228 |
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