Flights offer choice and convenience

Following the success of domestic flights during the recent holidays in April, National Carrier Samoa Airways has scheduled more flights between Maota and Asau on Savaii and Faleolo on Upolu.

Specials for Mother’s Day

In preparation for the Mother’s Day long weekend, many hotels and resorts around the country are offering discounted rates to entice the local market.

Samoa continues travel-ready preparations

We are delighted to see news this week announcing a travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, from May 17th 2021. This comes after the successful opening of a travel bubble between Australia and New Zealand in mid-April.

Adventure highlighted in Try Something Different domestic campaign

Samoa Tourism Authority recently launched the second video in its “Try Something Different” campaign to further push domestic tourism and stimulate demand.

Vaccine roll-out bodes well for travel-ready preparations

The community roll-out of Samoa’s Covid-19 vaccination drive got underway earlier this week. Faamatuainu Lenatai Suifua, Samoa Tourism Authority CEO said that ‘the roll-out to the community is a welcome development especially as efforts at the industry-level are well underway to ensure Samoa is in a position to welcome and host visitors when borders eventually re-open’.

Fai Meaalofa campaign targets diaspora in key markets

In efforts to further boost domestic tourism, Samoa Tourism is developing a campaign which will target overseas based Samoans with the aim to further assist the local tourism industry.

Industry Assistance with Equipment handover

Samoa Tourism Authority (STA) handed over tents and camping equipment to the value of $38,000 to the Samoa Hotel Association (SHA), Savaii Samoa Tourism Association (SSTA) and the operators of Mt Silisili trail at Aopo.

Health and safety training, key part of travel-ready preparations

COVID-19 and its immense impact on tourism at the regional and global level is the key driver in the tourism sector’s efforts to ensure employees across the industry are adequately protected.

Samoa looks to open to NZ first

Samoa will be looking to its diaspora in New Zealand to help boost its economy when travel resumes safely, hopefully by the end of the year. Samoa Tourism Authority chief executive Fa’amatuainu Lenata’i Suifua said like the rest of the Pacific, the nation’s tourism industry has been heavily impacted by the border closures.

Samoa Tourism Australia and NZ Trade Updates

Samoa Tourism Authority (STA) recently hosted a series of face-to-face destination updates in Auckland, Sydney, Melbourne, and Brisbane to inform key trade and media partners on developments.

Housekeeping training continues

The latest round of the housekeeping training series, in partnership with the Australian Pacific Technical Coalition (APTC) wrapped up this week at Hotel Millenia. To date three cohorts have been completed (two on Savaii and one in Apia). A total of 55 participants from across the Industry have attended and completed the training so far.

Tour Guide students familiarise with Local Sites and Attractions

Students in the Tourism and Hospitality Certificate II in Tour Guiding course at National University of Samoa (NUS) recently visited Fuipisia Waterfalls and Namu’a Island as part of their final assessment which was a field trip.

Aga Reef Resort among the most Instagrammable Hotels in the World

Samoa’s Aga Reef Resort has made it into round 1 of Luxury Travel Advisor’s “The Most Instagrammable Hotel in the World” Contest. Aga is the only resort from the South Pacific in the “Africa, Middle East and Oceania” category where it will be matched up against Kwitonda Lodge in Rwanda.

Samoa Tourism Authority upholds Samoa’s presence through Social Media

The Samoa Tourism Authority has embarked on a revitalised Social Media Growth Plan to drive engagement and grow its follower-base. The two-pronged plan will see additional support and investment in the areas of sponsored posts and content strategy.

Statement from the Samoa Tourism Authority - 13th March 2021

The “Samoa 2040: Beating the dead horse of tourism” editorial in the 13th March Weekend Observer is yet another attempt by the Samoa Observer to undermine Government’s long terms plans for the development of Samoa and create further uncertainty, especially during these unprecedented times.

Samoa’s new Destination Marketing Strategy shifts focus on post Covid-19

The new 5-year Destination Marketing Plan for the period 2020/2021 to 2024/2025 will soon be completed, following a host of forums and consultations with the Industry and key stakeholders on the way forward.

Industry takes advantage of Stimulus Package on Food & Beverage Training – ‘when life gives you pineapples, make smoothies’

Samoa Tourism Industry members have utilised opportunities and ongoing support from the Government through the second phase of the SAT$1million Tourism Stimulus Package, with the professional capacity building and development of staff during the travel restrictions.

Localising Agri-tourism; bringing home Tourism

March 4, 2021: The outlook for Samoa’s tourism sector remains bleak and uncertain, leaving the Hospitality and Tourism providers scrambling for the domestic dollar, to soften a devastating blow dealt by the COVID19 global Pandemic.

Tourism Industry ready for borders reopening as members receive Health, Safety and Disinfectant Training for Covid-19

More than 400 members and staff of the Tourism and Hospitality Sector have been trained with proper sanitizing measures, correctly use of disinfectant chemicals and application of appropriate personal protection equipment (PPE).

Renovations of Tourism Sites Aim to Increase Economic Value for Samoan Economy

Generating more economic opportunities for the Samoa Tourism Industry, is the objective of continuous development works by the Government including renovation of tourist sites. The Samoa Tourism Authority (STA) is leading ongoing renovation works for sites within the country...

Samoa Tourism Sector - first to pilot the EPIC Tool in the Pacific

The Samoa Tourism Sector is the first to pilot a very useful tool that can assist all sectors with the review of their respective Sector Plans called the - Every Policy Is Connected (EPIC) Tool. The EPIC tool which is an online app that replaces the Excel tool...

Over 700 displaced Tourism Employees benefit from Phase II Government Stimulus Package

The Samoa Tourism Authority (STA) continues to implement the SAT$1million Phase II of the Government Stimulus Package for Tourism and Hospitality, in conducting a capacity building and development programme through training courses.

Samoa to host Rugby League World Nines 2020

In promoting sports tourism and further improving this mainstay of its economy, Samoa this week launched the Inaugural World Nines Confederation Cup (WNCC) Tournament in Apia.

Samoa Tourism Authority to host the annual international Samoa Tourism Exchange

Samoa Tourism Exchange (STE) 2020 will be held from the 29th of April to the 1st of May. STE brings together Samoa’s suppliers of tourism products and services (‘Sellers’) and Travel Product and Contracting Managers from across a number of source markets (‘Buyers’), in a business-to-business setting.

Samoa Tourism supports Samoa’s primiere 7s tournament

Samoa Tourism Authority (STA) in its efforts to encourage tourism through sports, have further forged partnership with Samoa’s primiere rugby 7s tournament, the Marist International rugby 7s in its 32nd year.


For the month of March 2020
A Samoa 234
-78.5 %
NZ 1675
-61.9 %
Australia 995
-59.9 %
USA 253
-74.2 %
Canada 10
-82.8 %
OPI 139
-60.1 %
UK 26
-89.5 %
Germany 21
-74.7 %
OEC 55
-84.0 %
Japan 16
-81.4 %
China 103
-67.8 %
OAC 409
31.1 %
Other Countries 228
-98.0 %