Covid-19 Alert Level Change, Nationwide Lockdown

Samoa's Covid-19 Alert Level has been elevated to 3 [Red or High Risk] as announced this morning by Prime Minister Hon. Fiame Naomi Mataafa.

Matareva Beach Fale grateful for Domestic Market

While tourism in the region has come to a standstill as a result of the Pandemic and many operators have decided to close permanently or temporarily as a result, Matareva Beach Fales on Upolu’s iconic South Coast has decided to buck the trend and remain open.

Waterfront Night Market boost visibility for niche businesses

It’s almost been a year since the revival of the Apia night markets entered the city scene and its popularity with lockdown-weary locals has continued to sustain the monthly event into 2022.

Career Opportunity - Manager Policies & Sector Co-ordination Unit

The Samoa Tourism Authority (STA) invites applications from suitably qualified and enthusiastic personnel for the following positions. Application packages can be uplifted from the STA’s Main Office, Ground Floor, Fiame Mataafa Faumuina Mulinuu II (FMFM II) building in Apia.

Special Advertisement - Chief Executive Officer, Samoa Tourism Authority

Applications are invited from interested qualified candidates for the above-mentioned position. The Chief Executive Officer appointment is for a contractual term of employment of three (3) years. Salary and benefits will be in accordance with existing remuneration packages set by the Governement of Samoa for Chief Executive Officers/General Managers of Ministries and Corporation.

Coconuts Beach Resort Rebuilds, Begins New Chapter

In April 2020, Coconuts Beach Club Resort and Spa in Maninoa closed its doors for an indefinite period following the world wide border shutdowns to help slow down the spread of the Global Pandemic.

Elisabeth Siaosi: Living the dream in soulful Savaii

Samoa Tourism takes a closer look at the stories behind the resilient people in Samoa’s tourism industry who have been most affected by the downturn in tourism due to the global pandemic.

Florence’s Place: A Home away from Home

Upon disembarking the ferry terminal at Saleologa I immediately felt a sense of nostalgia that I can only imagine claims many a traveller who can’t pinpoint why they feel as if they’ve returned home, despite never having visited the tropical island before.

“Beach Fale” mindset driving resilience

There’s nothing more quintessentially Samoan than a great-value beach fale experience offering guests the million dollar views without the hefty price tag. These quaint architectural traditions dot the coastline allowing travellers the convenience and novelty of “beach hopping” around the islands.

Christmas on the Waterfront Delights Crowds

Apia Waterfront was dressed up in twinkling light displays and installations for the celebration of the annual ‘Christmas on the Waterfront’ festival, bringing the city alive with community events and activities, as the country celebrated the festive season leading up to Christmas.

Samoa to welcome 2022 with Fireworks Spectacular

Samoa will welcome 2022 in style with the signature New Year Fireworks Display set to go off at the strike of midnight from Mt Vaea overlooking the Apia Central Business District and Harbour.

20th Siva Afi International Competition Launched

Samoa’s biggest and longest running international fire knife competition will be back bigger and better with WST40,000 in total prize money.

NUS Technical, Vocational Education & Training Students Graduate

The National University of Samoa held its annual Technical, Vocational Education & Training graduation ceremony on 16th December where over 400 students received their certificates.

Ketesemane Sefo: Continuing Seeti Beach Fale traditions

My name is Ketesemane Fanoga Sefo. I am 26 years of age, and I am responsible for looking after Se'eti Beach Fales, a family business we started 9 years ago and I have been hosting guests and maintaining the property for about 6 years.

Samoa’s fully vaccinated rate rises, public urged to vaccinate

The national vaccination programme spearheaded by the Ministry of Health is continuing to close the gap to achieve the Ministry’s 95-100% full vaccination coverage goal.

STA CEO acknowledges outgoing SPTO Chairman

Following the announcement of the resignation of Halatoa Fua, Pacific Tourism Organisation (SPTO) Board Chairman, Samoa Tourism Authority CEO Faamatuainu Lenatai Suifua has acknowledged the stewardship of the outgoing Chairperson of the regional organisation.

Samoa signs Pacific Leaders Statement of Commitment to Sustainable Tourism

Samoa has pledged its full support towards strategic regional efforts to elevate sustainable tourism as a regional priority for environmental, socio-cultural and economic development, through the signing of the Pacific Leaders Statement of Commitment on Sustainable Tourism in the Pacific by 2030.

Garden Toilet Community Project Recognised

The Samoa Tourism Authority’s Garden Toilet Project was recognised by the Ministry of Natural Resources and Environment during the recent National Environment Week, that concluded with the presentation of important national awards.

Stevenson’s to reopen for the Festive Season

Stevenson’s at Manase on Savaii is set to reopen in time for the upcoming festive season despite uncertainties caused by the Covid- 19 pandemic.

REQUEST FOR TENDER: Re-advertisement

The Government of Samoa through its partnership with The New Zealand Aid Program (NZ AID), has allocated funding through the Samoa Growth Partnership (STGP) Program to develop Samoa’s Tourism Sector. A major component of the program is the upgrading sites and the Samoa Tourism Authority invites qualified and eligible bidders for the below works.

Samoa Cultural Heritage Tourism Strategy

As part of Samoa’s Covid response strategy and the need to explore opportunities to help the tourism sector recover from the impacts of the Pandemic, Samoa Tourism Authority through a close partnership with New Zealand Maori Tourism is developing the Samoa Cultural Heritage Tourism Strategy.

Enhancing Tourism Climate Resilience

Samoa Tourism Authority recently hosted consultations on Upolu and Savaii to engage key stakeholders on the findings of the review of the National Tourism Climate Change Adaptation Strategy for Samoa (NTCCASS) 2012-2017 and progress the development of the updated Strategy for 2021-2025.

Seabreeze, Oceania's most romantic resort

Seabreeze Resort Samoa has been honoured with the title of Oceania’s Most Romantic Resort at the World Travel Awards. Here Breaking Travel News speaks to Wendy Booth, owner of the property, to find out how it feels to have been recognised by voters from around the globe.

Samoa engaging audiences at the World Expo

Samoa is among more than 190 countries exhibiting at the World Expo currently underway in Dubai in the United Arab Emirates. The Samoa Pavilion is located within the Opportunity District, which promotes the inclusive concept that every person can be an agent of change who can help individuals and communities create a better tomorrow

Samoa Appointed Deputy Chair of Pacific Tourism Organisation

Samoa Tourism Authority CEO, Faamatuainu Lenatai Suifua has been appointed Deputy Chairperson of the Pacific Tourism Organisation (SPTO).


For the month of March 2020
A Samoa 234
-78.5 %
NZ 1675
-61.9 %
Australia 995
-59.9 %
USA 253
-74.2 %
Canada 10
-82.8 %
OPI 139
-60.1 %
UK 26
-89.5 %
Germany 21
-74.7 %
OEC 55
-84.0 %
Japan 16
-81.4 %
China 103
-67.8 %
OAC 409
31.1 %
Other Countries 228
-98.0 %