Savaii Lagoon Resort welcomes new Owners
From managing a Travel Agent in New Zealand to operating a local beach resort in Samoa. Please meet Robyn and Grant Thornley, the new owners and managers of the Savaii Lagoon Resort who left everything they built in New Zealand to follow their dream of operating a local beach resort that they believe suits their life careers.
Published Friday, 31 March 2023
Samoa Tourism hosts Industry Talanoa Meets
Samoa Tourism Authority successfully hosted a series of industry sessions in an effort to help enhance Samoa’s tourism products and services earlier this month.
Published Friday, 31 March 2023
Tropical Tours Samoa recognised globally by Travel & Hospitality Awards
Tropical Tours was awarded the Private Tour Company in Samoa for 2023 by the Travel & Hospitality Awards, a United Kingdom-based program that globally recognizes the best hotels, tour operators, and experience providers amongst many other services within the tourism sector.
Published Friday, 31 March 2023
Samoa Tourism leads by example
Samoa Tourism Authority is taking the lead to ensure the issue of public littering is adequately addressed by allocating every last Friday of the month as a clean-up day to collect rubbish around Friendship Park, central Apia’s newest attraction site located behind the Government building.
Published Friday, 31 March 2023
Samoa hits the road across Europe to exhibit in four Trade, Media and Consumer Shows
The Samoa Tourism Authority (STA) European office showcased the best of what “Beautiful Samoa” has to offer to the European markets by meeting 63,000 consumers, 73 travel trade partners and 40+ media, along with other South Pacific Islands and private sector partners.
Published Friday, 31 March 2023
Samoa Tourism Sector Plan 2022-2027 Launched
The Minister for Natural Resources and Environment and Tourism Hon. Toeolesulusulu Cedric Schuster, Samoa Tourism Authority and the Samoa Tourism Sector officially launched on Friday 10th February the Samoa Tourism Sector Plan 2022-2027 targeting the return of tourist arrival numbers pre-pandemic...
Published Monday, 13 February 2023
Pacific Islands Beauty Pageant returns to Samoa after COVID-19
The 34th Miss Pacific Islands Pageant has begun with 5 beautiful contestants from the Pacific Islands vying for the crown and the title of Miss Pacific Islands.
Published Wednesday, 1 February 2023
New Zealand support for Samoa Tourism Recovery and Resilience Program.
A Grant Funding Arrangement has been signed between the New Zealand and Samoa Governments to support the tourism industry in its post-pandemic recovery efforts.
Published Wednesday, 1 February 2023
Christmas Festivities and New Year Fireworks
The popular Christmas on the Waterfront is back again this year, with the programme set for Wednesday 21st to Friday 23rd December at the Friendship Park.
Published Monday, 12 December 2022
Repurposing Plastics Initiative
Samoa Tourism Authority in close partnership with the (South) Pacific Tourism Organization (PTO) under the Pacific Tourism Waste Action Initiative recently hosted a week-long training on Repurposing Plastics.
Published Wednesday, 7 December 2022
Samoa participates at Tourism Meetings in Cook Islands
Samoa is among several member countries of the inter-Government South Pacific Tourism Organisation (SPTO) that are meeting in person in the Cook Islands for the first time since 2019.
Published Thursday, 3 November 2022
Samoa welcomes restart of cruise ship port calls
The Port of Apia will welcome the return of cruise ships when Westerdam and Zuiderdam from the Holland America line call in at Matautu on Tuesday 18th October and Thursday 20th October respectively.
Published Monday, 17 October 2022
Eased entry requirements welcomed
The lifting of Covid-19 travel restrictions towards the end of September has been widely welcomed by visitors. On 22nd September, the requirement to complete a pre-departure test and show proof of vaccination were removed following the reopening of borders to international travellers on 1st August.
Published Wednesday, 12 October 2022
Savaii Palolo Festival 2022
While many across Samoa are closely monitoring the moon as part of the countdown to the first rising of the much-loved palolo which is predicted to be around 14th to 16th October, the Savaii Samoa Tourism Association (SSTA) has started month-long celebrations as part of the annual Savaii Palolo Fest.
Published Wednesday, 12 October 2022
The Feast Gospel Concert
The Afi Pasefika Trust in partnership with MH Events and Beautiful Samoa is hosting the The Feast of Tabernacles Samoa Concert during 12th -15th October.
Published Wednesday, 12 October 2022
Samoa Cultural Village Reopens
The conch shell calls and drum beats of the Samoa Cultural Village, located in the heart of the Apia CBD next to the FMFMII Government Building and adjacent to the Matagialalua Friendship Park on the Apia Waterfront, have once again come alive following its reopening in the first week of October.
Published Wednesday, 12 October 2022
Samoa removes COVID-19 test requirement for inbound travellers
Acting Prime Minister Hon. Tuala Tevaga Ponifasio announced on 22nd September the removal of the pre-departure requirement for a supervised COVID-19 RAT for travellers bound for Samoa.
Published Tuesday, 27 September 2022
Return to Paradise Resort Wins Competitions
Return to Paradise Resort is celebrating after a double win at the Independence Celebration competitions. The first was the Return to Paradise Fiafia Group which won first place in the Mauluulu competition.
Published Tuesday, 27 September 2022
Hotel bookings start to rebuild following border reopening
Optimism about forward revenue and occupancy projections trending higher is building among hotels and resorts following the reopening of borders to international travelers in August.
Published Tuesday, 27 September 2022
Samoa welcomes back cruising yachts
In the days following the official re-opening of Samoa’s borders to the world, Faleolo International Airport wasn’t the only place buzzing with the arrival of tourists and returning friends and family.
Published Tuesday, 27 September 2022
Visitors in search of authentic experiences
When Samoa officially opened its borders to international visitors on August 1st, American-Filipino traveller, Riza Rasco, was one of the first visitors who disembarked off the first flight into Samoa after an almost 3 year hiatus due to the global pandemic.
Published Tuesday, 27 September 2022
Accommodation Operators to Supervise Rapid Antigen Tests for In-house Guests
One-month on from reopening to international travellers, the Ministry of Health in partnership with the Samoa Tourism Authority have conducted a workshop for accommodation-operators to train and certify staff to directly perform supervised rapid antigen tests for in-house guests.
Published Monday, 5 September 2022
Tactical Campaigns with the Trade
As part of efforts to drive brand awareness, build travel trade confidence and stimulate demand, Samoa Tourism has reactivated tactical campaigns in partnership with key trade partners in New Zealand and Australia.
Published Monday, 5 September 2022
Friendship Park Opens, Draws Community
Apia’s newest attraction and waterfront community space, the Friendship Park at Matagialalua was officially opened by the Honourable Prime Minister Fiame Naomi Mataafa on Friday 26th August.
Published Friday, 2 September 2022
Samoa Diamond Jubilee Celebrations
The programme for the 60th Independence Celebration week will see a range of activities take place during 4th – 10th September. The official program commenced on Sunday 4th September with a service to officially open the celebrations followed by the choir exhibition featuring different denominations from around Samoa.
Published Friday, 2 September 2022
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VISITOR NUMBERS AT A GLANCE
For the month of March 2020
| A Samoa | 234 |
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| NZ | 1675 |
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| Australia | 995 |
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| USA | 253 |
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| Canada | 10 |
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| OPI | 139 |
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| UK | 26 |
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| Germany | 21 |
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| OEC | 55 |
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| Japan | 16 |
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| China | 103 |
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| OAC | 409 |
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| Other Countries | 228 |
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