Market Review

American Samoa is the third largest visitor source market for Samoa. Around 11% of all holiday visitors arrive from American Samoa and just under 18% of all visitors. With close cultural ties and proximity, American Samoa is a natural source market for visitors. Despite economic challenges in American Samoa it remains a significant market and continued awareness and marketing programmes are important to maintain visitations.

Current marketing

Ongoing awareness to ensure arrival growth in a market where there has been little growth over the past five years. Current activity includes;

  • Regular radio, print and billboard advertising
  • Annual road show and trade training visits
  • Annual American Samoa media visits to Samoa

American Samoa