Samoa Hotels Association


SHA is an industry association of members who share common interests, goals and objectives for tourism and accommodation standards in Samoa. Membership base covers a wide range of accommodation providers starting from traditional beach fales, and budget accommodation through to luxury resorts and hotels. The association operates a successful e-booking system for its members, which also benefits other tourism related businesses such as visitor attraction sites, handicraft retailers, rental cars, bars and restaurants. 

In the absence of an active tourism industry association, the Samoa Hotel Association have had proceed with an all-encompassing approach to the tourism sector in its promotional activities, programmes and advocacy. 

In the wake of the 29 September tsunami, SHA has played a major role in the rebuilding and reconstruction of the affected areas along the South East side of Upolu, especially as many of their members were devastated by the disaster. The natural disaster highlighted the resilience of the Samoan people and this is reflected in the way SHA and its members have charged forward to rebuild villages, families and businesses in the affected areas.

A Tourism Tsunami Rebuilding Project (TTRP) funded by NZAID is currently underway to help beach fale and budget accommodation operators to rebuild. As a service to its members and the people of Samoa, the Samoa Hotel Association team have stepped forward to Chair the TTRP facilitation group, driving this project to assist all applicants and ensure a smooth transition of assistance. 

Low interest rate financing has been made available through the Development Bank of Samoa (DBS) for tsunami stricken businesses in the tourism sector. DBS have a total of $20 million available from the Central Bank of Samoa and the European Investment Bank. SHA have requested that excess funds are made available to all businesses in the tourism sector indirectly affected by the tsunami. 

As a group, SHA members employ a large portion of Samoa’s formal workforce. Samoa’s labour legislations are undergoing a major law reform and Chamber will continue to work closely with SHA to advocate for a legislation that is workable for businesses and employers.

The President of the association is Adele Kruse.

For more information, please visit the Samoa Hotels Association website

Industry Associations