Samoa partners with China Travel Service, NZ
Samoa Tourism Authority (STA) in its efforts to continue penetrating the massive tourism market within China, met with the China Travel Service New Zealand Limited (CTS) in Auckland, to enhance marketing opportunities.
The Chinese tourism market has transformed into one of the world’s most-watched inbound and outbound tourist markets, and is the fourth most visited country in the world, after France, the United States, and Spain, with 56.9 million international tourists per year. Tourist Arrivals in China increased to 3054 Tens of Thousands in 2018 from 2917 Tens of Thousands in 2017.
CTS has been around for many years with multiple branches committed to providing one-stop services for its clients, and being able to negotiate substantial discounts from travel suppliers to provided China travel products offering the best value for money due to its large purchasing power.
STA continues to seek more opportunities for Chinese Tourist in China and New Zealand to travel to Samoa, and with its partnership with CTS it is able to utilize such services to help promote Beautiful Samoa.
With destination awareness being so important, this link can further enhance partnership with the Chinese Tourism market with the hope of further increasing the Chinese visitor numbers to Samoa.