Samoa International Visitor Survey launched
The Samoa Tourism Authority launched its International Visitors Survey Report this afternoon, Friday 07 March in front of the STA Main Office on the ground floor of the FMFM II Government Building.
The IVS Report is based on findings of a yearlong survey that took place at the Faleolo International Airport and Fagalii Airport. The survey fieldwork was conducted from August 2012 to July 2013.
The IVS targeted all departing visitors obtaining from them their views on their experiences while holidaying in Samoa. Particular areas that the visitors were asked to provide information on included: satisfaction levels on various services and product offerings; places and accommodations they stayed at while in Samoa; their total amount of spending in Samoa; the places they visited, their length of stay in Samoa and at the various accommodation providers; highlights of their holiday as well as their disappointments; recommendations on how they would see tourism improving for Samoa; and, whether or not they would return to Samoa.
In his keynote address, the Hon. Prime Minister and Minister of Tourism, Tuilaepa Fatialofa Dr. Sailele Malielegaoi stated that the Survey provides another avenue by which Government and key agencies can “find out important features and performances of the national tourism products that attract, and are appreciated by tourists”. This valuable tourism information is also obtained through the Samoa Immigration Departure Cards.
The IVS provides an understanding of areas where improvement is required taking into consideration the ‘dislikes’and ‘disappointments’stated by the more than 4400 tourists that carried out the survey. It also pinpoints the areas of strength of Samoa’s tourism.
As the Hon. Prime Minister stated, “the Report is quite clear and the positive aspects are those that we must sustain while the weak areas are those that the sector and Government are already working to overcome.
The Report provides a realistic picture of how Samoa is doing as a tourist destination and assists in determining the Tourism’s contribution to the development of Samoa’s economy.
The last survey was conducted in 2003.