Fishing Market


Fishing tourists consider their travels based the type of fishing available (such as marine or freshwater; game or fly; poppas or jigs). Species is of paramount importance and is closely linked with the type of fishing. They want to travel when fishing is at its best – season matters.

Fishing tourists are generally higher income, avid anglers, mostly aged over 45. They prefer comfortable accommodation and stay 7-8 days. Travel is in group sizes of two to four.

Fishing as a leisure activity can be categorised into 2 distinct segments:

1) Recreational Fishing. This includes fishing as an excursion by boat in an area that is nearby to your usual place of residence. Local weekends away, a day excursion or fishing off a wharf or jetty, fall within the category of recreational fishing. Recreational fishing is also more associated with catching to eat and often includes casual fishing using hooks and bait to catch.

2) Sports Fishing. This includes game fishing, fly fishing and other forms of catch and release fishing. Generally equipment ensuring the revival rate of fish is used that has minimal effect on the wellbeing of the fish. Examples include lures, circle and dissolvable hooks. The sports fishing segment can then be further categorised into Day Trip Fishing where clients take a paid excursion for the purpose of sports fishing and Location and Species Fishing where clients will pay for a fishing trip that’s main purpose is to fish in a particular location and/or for a specific species of fish. These trips will be taken over a few days or a week.

A full copy of this study can be downloaded here:


File Type Size
SPTO TA33 Fishing Report final.pdf .pdf 16034kb