Dive Market


These market studies have been designed and carried out to provide practical  and actionable market intelligence and guidance to Pacific tourism operators wishing to penetrate these niche markets.

Definition of Dive Tourism
Dive tourism encompasses trips for which the main purpose is to experience the underwater attractions of a holiday destination.

This comes in the form of scuba diving using specialist underwater breathing apparatus, usually an oxygen cylinder and breathing regulator.
Diving in freshwater locations as well as in the sea is included but all types of snorkeling are excluded.
Most commercial operators will only take customers diving if they possess a diving qualification;
some holidays include training for certification as part of the trip.
The five most common diving certificates are as follows:
• Professional Association of Diving Instructors (PADI) – US-­-based
• Scuba Schools International (SSI) – US based
• National Association of Underwater Instructors (NAUI) – US-­-based
• British Sub-­-Aqua Club (BSAC) – UK-­-based
• Confederation Mondiale des Activities Subaquatiques (CMAS) – Europe-­-based

You can download a full copy here:


File Type Size
Dive Report.pdf .pdf 11048kb