- Main segment especially long-haul and honeymoon travellers
- Direct marketing & trade co-op marketing
- Social media engagement
- Target celebration periods in Asia (e.g. Chinese New Year) and work with Fiji Airways and China based partners on
- Fiji Plus One campaign, where clients get a regional destination for free with their return fl ight to Nadi.
- Identify dates and sales/travel periods and collaborate with key stakeholders to conduct social media, digital and selected trade co-op campaigns.
- Given access to Asia market focus unique experiences not price.
- Goal increase arrivals and in tandem with secondary air access, promote unique Samoan experience packages where Samoa has a competitive advantage.
- These include:
- Culture & other Fa’a Samoa aspects
- Lush unspoilt tropical environment
- Clear water – diving, deep sea fishing, natural waterfalls
- Beach Fale experience
- Collaborate with plant in Samoa and
trade/partners in Asia to build Samoan
Experiences packages and support
through marketing activities
|Asia - China and South Korea|
Published Thursday, 18 February 2016