Segment Opportunities

MAINSTREAM SEGMENTS
Couples

• Major segment especially long-haul  and honeymoon travellers
  Direct marketing & trade co-op  marketing
  Social media engagement

OPPORTUNITY SEGMENTS
Young  Adventurers

• School leavers go long-haul  “Gap Year” travelling. Many looking  for tropical,  soft adventure, cultural experience.
• Segment also includes travellers  heading to Australia and New Zealand.
• Samoa’s beach fale and small beach resorts well placed to attract this market.
• Identify product and collaborate with  youth trade, social and other digital  and print media to promote Samoa as a round world stopover or side trip as  part of Gap Year itineraries that include  Australia and/or New Zealand.

Barefoot Luxury

• Entry of hotel brands such as Starwood  and Warwick into Samoa, present an opportunity to attract top-end  clientele looking for a unique tropical experience.
• STA UK/Europe and Samoa work  with major chains sales teams as they come online to ensure launch campaigns are aligned to other STA activities in  UK/Europe.