Segment Opportunities
MAINSTREAM SEGMENTS
Couples
- Major segment especially long-haul and honeymoon travellers
- Direct marketing & trade co-op marketing
- Social media engagement
OPPORTUNITY SEGMENTS
Surfing
- Surfing market will travel the globe in search of special experiences.
- Samoa uniquely placed accommodation options in surfing locations.
- Combined media visits and digital advertising via Surfing travel websites & blogs
- Collaborate with surfing plant to target North American market and identify market needs and priorities to entice
- this market to Samoa.
Barefoot Luxury
- Entry of hotel brands such as Starwood and Warwick into Samoa, present an opportunity to attract top-end clientele looking for a unique tropical experience.
- STA North America and Samoa work with major chains sales teams as they come online to ensure launch campaigns are aligned to other STA activities in North America.
North America |
Published Saturday, 27 February 2016