Segment Opportunities

MAINSTREAM SEGMENTS
Couples

• Major segment especially long-haul  and honeymoon travellers
• Direct marketing &  trade co-op marketing
• Social media engagement

OPPORTUNITY SEGMENTS
Surfing

• Surfing market will travel the globe in  search of special experiences.
• Samoa uniquely placed  accommodation options in surfing locations.
• Combined media visits and  digital advertising via Surfing travel  websites & blogs
• Collaborate with surfing plant to target  North American market and identify market needs and priorities to entice
• this market to Samoa.

Barefoot Luxury

• Entry of hotel brands such as  Starwood and Warwick into Samoa, present an opportunity to attract  top-end clientele looking for a unique  tropical experience.
• STA North America and Samoa work with  major chains sales teams as they come online to ensure launch campaigns are  aligned to other STA activities in North America.