- Major segment especially long-haul and honeymoon travellers
- Direct marketing & trade co-op marketing
- Social media engagement
- Surfing market will travel the globe in search of special experiences.
- Samoa uniquely placed accommodation options in surfing locations.
- Combined media visits and digital advertising via Surfing travel websites & blogs
- Collaborate with surfing plant to target North American market and identify market needs and priorities to entice
- this market to Samoa.
- Entry of hotel brands such as Starwood and Warwick into Samoa, present an opportunity to attract top-end clientele looking for a unique tropical experience.
- STA North America and Samoa work with major chains sales teams as they come online to ensure launch campaigns are aligned to other STA activities in North America.
Published Saturday, 27 February 2016