Return to Paradise Resort Wins Competitions

Return to Paradise Resort is celebrating after a double win at the Independence Celebration competitions. The first was the Return to Paradise Fiafia Group which won first place in the Mauluulu competition.

Hotel bookings start to rebuild following border reopening

Optimism about forward revenue and occupancy projections trending higher is building among hotels and resorts following the reopening of borders to international travelers in August.

Samoa welcomes back cruising yachts

In the days following the official re-opening of Samoa’s borders to the world, Faleolo International Airport wasn’t the only place buzzing with the arrival of tourists and returning friends and family.

Visitors in search of authentic experiences

When Samoa officially opened its borders to international visitors on August 1st, American-Filipino traveller, Riza Rasco, was one of the first visitors who disembarked off the first flight into Samoa after an almost 3 year hiatus due to the global pandemic.

Accommodation Operators to Supervise Rapid Antigen Tests for In-house Guests

One-month on from reopening to international travellers, the Ministry of Health in partnership with the Samoa Tourism Authority have conducted a workshop for accommodation-operators to train and certify staff to directly perform supervised rapid antigen tests for in-house guests.

Tactical Campaigns with the Trade

As part of efforts to drive brand awareness, build travel trade confidence and stimulate demand, Samoa Tourism has reactivated tactical campaigns in partnership with key trade partners in New Zealand and Australia.

Friendship Park Opens, Draws Community

Apia’s newest attraction and waterfront community space, the Friendship Park at Matagialalua was officially opened by the Honourable Prime Minister Fiame Naomi Mataafa on Friday 26th August.

Samoa Diamond Jubilee Celebrations

The programme for the 60th Independence Celebration week will see a range of activities take place during 4th – 10th September. The official program commenced on Sunday 4th September with a service to officially open the celebrations followed by the choir exhibition featuring different denominations from around Samoa.

Keeping Samoa Clean

The national beautification competition campaign spearheaded by Government in partnership with the private sector as well as villages and communities around the country continues in full-swing.

Samoa Tourism Welcomes Additional Flights

Following the reopening of borders to international travellers on 1st August, Samoa is set to welcome additional flights as airlines ramp up their schedules in alignment with operational capacities, regulatory approvals and pent-up demand.

International Media Visit Programme Restarts

With the reopening of borders on 1st August, Samoa Tourism’s international media visit programme has restarted. The programme is a key strategic activity which Samoa Tourism undertakes to drive brand awareness and increase travel preference for the destination in key target markets.

Samoa Tourism and LAVA Hotel Present Punialavaa Corporate Concert

Samoa Tourism and LAVA Hotel have partnered to present the ‘Punialava’a Corporate Concert’ on 3rd September as part of celebrations commemorating Samoa’s 60th Independence Anniversary.

Samoa celebrates reopening of borders and return of international travellers

After years of the COVID-19 pandemic throwing international travel into turmoil, Samoa’s beautiful shorelines have once again welcomed international travellers when the first direct flights from American Samoa, Fiji, Australia and New Zealand arrived on 1st – 2nd August.

Beautiful Samoa announced as official partner of Manu Samoa

Samoa Tourism has today announced its support of the Manu Samoa national team, coming on board as the team’s Official Partner for the World Rugby 2022 Pacific Nations Cup, which kicks off this weekend.

Beautiful is Back: Samoa borders to open August 1st

The Samoan Government has announced an official date for Samoa to reopen its borders to international travellers. In an announcement overnight, Prime Minister Fiame Naomi Mata'afa has confirmed Samoa will welcome international travellers into the country from 1st August 2022.

Samoa’s 60th Independence Anniversary Logo & Theme Launched

Samoa’s 60th Independence Anniversary logo was revealed in a ceremony on Wednesday 11 March in Apia in front of FMFMII Government Building, kicking off the first of many events planned for what will be a year-long celebration of the country’s diamond jubilee.

Hospitality industry welcomes extended trading hours

After weeks of mandated lockdowns restricting domestic travel, trading hours and imposing social distancing to control the community spread of Covid-19, Samoa’s business sector welcomed government’s announcement on 2nd May to continue Level 2 with major changes including extending business hours and lifting the ban on mass gatherings.

Cruise Tourism Strategy Validation & Preparedness Workshop

The Samoa Tourism Authority recently hosted the Validation Workshop for the draft Samoa Cruise Tourism Strategy 2021/22-2026/27 and the Samoa Cruise Tourism Preparedness Toolkit at the Lava Hotel in Apia.

Samoa Tourism Resilience Asset Protection Facility

Samoa Tourism Authority hosted the Validation Workshop for the Samoa Tourism Resilience Asset Protection (STRAP) Facility on 3rd May at Millenia Hotel in Apia. The workshop was attended by tourism industry members (SHHA and ATA), representatives from the finance sector, in particular the commercial banks and non-bank financial institutions and key Government Agencies – the Ministry of Finance and the Central Bank of Samoa.

BEAUTIFUL IS BACK: Samoa set to Reopen Borders to International Travellers

The Samoan Government has announced it will be reopening its border to international travellers from August/September later this year. Prime Minister Fiame Naomi Mata’afa has confirmed the country will welcome arrivals of Samoan citizens and foreign contractors from May, and allow travellers into the country from August/September, subject to Samoa’s vaccination progress and the removal of restrictions to facilitate quarantine-free travel.

Samoa Voice Search Program supports further Digital Optimisation

Building on from the success of the Google Optimisation Project, the voice search programme which is currently being implemented in partnership with Miles Partnership, aims to analyse and improve voice search results for Samoa and Samoa tourism businesses across platforms which include Google, Apple, Amazon and Trip Advisor.

Samoa Hotel & Hospitality Association Open Membership to Non-hotel Operators

The organisation formerly known as the Samoa Hotel Association (SHA) has changed its name to Samoa Hotel and Hospitality Association (SHHA) to reflect its new direction after passing an amendment to its constitution at its December (2021) Member’s Meeting, to include non-hotel operators into its membership.

Samoa Tourism Stakeholders Participate in Sustainable Tourism Workshop

As part of the Samoa Tourism Authority’s (STA) continuous commitment to the sustainable development and protection of the natural wonders that draw visitors, a three day workshop for STA staff and tourism stakeholders was held at the Secretariat of the Pacific Regional Environment Programme (SPREP) headquarters last week.

Be a part of the solution, download the Samoa Travel Tracer App

The Samoa Tourism Authority (STA) together with the Ministry of Health (MOH) and private sector partners, Skyeye, Digicel and Vodafone, held a press conference on Monday 31st January, appealing to all Samoans to download the Samoa Travel Tracer mobile application and strengthen efforts to protect the population from Covid-19.

Covid-19 Alert Level Change, Nationwide Lockdown

Samoa's Covid-19 Alert Level has been elevated to 3 [Red or High Risk] as announced this morning by Prime Minister Hon. Fiame Naomi Mataafa.

Matareva Beach Fale grateful for Domestic Market

While tourism in the region has come to a standstill as a result of the Pandemic and many operators have decided to close permanently or temporarily as a result, Matareva Beach Fales on Upolu’s iconic South Coast has decided to buck the trend and remain open.

Waterfront Night Market boost visibility for niche businesses

It’s almost been a year since the revival of the Apia night markets entered the city scene and its popularity with lockdown-weary locals has continued to sustain the monthly event into 2022.

Coconuts Beach Resort Rebuilds, Begins New Chapter

In April 2020, Coconuts Beach Club Resort and Spa in Maninoa closed its doors for an indefinite period following the world wide border shutdowns to help slow down the spread of the Global Pandemic.

Elisabeth Siaosi: Living the dream in soulful Savaii

Samoa Tourism takes a closer look at the stories behind the resilient people in Samoa’s tourism industry who have been most affected by the downturn in tourism due to the global pandemic.

Florence’s Place: A Home away from Home

Upon disembarking the ferry terminal at Saleologa I immediately felt a sense of nostalgia that I can only imagine claims many a traveller who can’t pinpoint why they feel as if they’ve returned home, despite never having visited the tropical island before.

“Beach Fale” mindset driving resilience

There’s nothing more quintessentially Samoan than a great-value beach fale experience offering guests the million dollar views without the hefty price tag. These quaint architectural traditions dot the coastline allowing travellers the convenience and novelty of “beach hopping” around the islands.

Christmas on the Waterfront Delights Crowds

Apia Waterfront was dressed up in twinkling light displays and installations for the celebration of the annual ‘Christmas on the Waterfront’ festival, bringing the city alive with community events and activities, as the country celebrated the festive season leading up to Christmas.

Samoa to welcome 2022 with Fireworks Spectacular

Samoa will welcome 2022 in style with the signature New Year Fireworks Display set to go off at the strike of midnight from Mt Vaea overlooking the Apia Central Business District and Harbour.

20th Siva Afi International Competition Launched

Samoa’s biggest and longest running international fire knife competition will be back bigger and better with WST40,000 in total prize money.

NUS Technical, Vocational Education & Training Students Graduate

The National University of Samoa held its annual Technical, Vocational Education & Training graduation ceremony on 16th December where over 400 students received their certificates.

Poutasi Village endorsed as ‘Model Village” at World Rural Tourism Conference

Poutasi Village, Falealili has officially been recognised and certified as a Model Village by the World Rural Tourism Conference (WRTC) at the organisation’s 4th conference held in September, in partnership with the Pacific Asia Travel Association (PATA).

Orchard-to-table café opens soon at Ifiele’ele Plantation

Future guests to Ifiele’ele Plantation in Fasito’o–Uta can look forward to dining in the new open fale style café and extra rooms being built by proprietors Paul Lepou and Joan Macfarlane in an effort to cater to the domestic market as well as the anticipated arrival of international visitors next year.

Ketesemane Sefo: Continuing Seeti Beach Fale traditions

My name is Ketesemane Fanoga Sefo. I am 26 years of age, and I am responsible for looking after Se'eti Beach Fales, a family business we started 9 years ago and I have been hosting guests and maintaining the property for about 6 years.

Amoa Resort increases support for local food producers with new catering services

Businesses on the remote big island of Savaii have always faced the added challenges of a smaller market and high transport expenses compared to the more populated Upolu Island where the country’s main port and center for services and trade are located.

Tourism Industry Welcomes Launch of Government Stimulus Assistance

The tourism sector will be receiving a much needed cash injection into their struggling businesses following the highly anticipated official launch of the Government’s $5m Tourism Stimulus Assistance 3 Package held on Thursday 2nd September at the Samoa Cultural Village.

Adopt Samoa Travel Tracer, keep Samoa safe

Since Samoa’s Travel Tracer application for mobile phones was launched at the start of September, approximately 1500 people have downloaded the digital contact tracing tool according to the Ministry of Health’s records.

Samoa’s fully vaccinated rate rises, public urged to vaccinate

The national vaccination programme spearheaded by the Ministry of Health is continuing to close the gap to achieve the Ministry’s 95-100% full vaccination coverage goal.

Taumeasina Island Resort prepares for “new normal”

It’s going on almost two years since Samoa closed its borders to international visitors forcing many accommodation providers to either close their doors or cut back drastically on trading hours.

Seabreeze Resort to reveal “new look” in 2022

Fresh off the heels of their double wins at the 28th Annual World Travel Awards 2021 Seabreeze Resort is currently undergoing major renovations promising fans and visitors a “whole new Seabreeze” when they re-open in March 2022.

STA CEO acknowledges outgoing SPTO Chairman

Following the announcement of the resignation of Halatoa Fua, Pacific Tourism Organisation (SPTO) Board Chairman, Samoa Tourism Authority CEO Faamatuainu Lenatai Suifua has acknowledged the stewardship of the outgoing Chairperson of the regional organisation.

Samoa signs Pacific Leaders Statement of Commitment to Sustainable Tourism

Samoa has pledged its full support towards strategic regional efforts to elevate sustainable tourism as a regional priority for environmental, socio-cultural and economic development, through the signing of the Pacific Leaders Statement of Commitment on Sustainable Tourism in the Pacific by 2030.

Garden Toilet Community Project Recognised

The Samoa Tourism Authority’s Garden Toilet Project was recognised by the Ministry of Natural Resources and Environment during the recent National Environment Week, that concluded with the presentation of important national awards.

Stevenson’s to reopen for the Festive Season

Stevenson’s at Manase on Savaii is set to reopen in time for the upcoming festive season despite uncertainties caused by the Covid- 19 pandemic.

REQUEST FOR TENDER: Re-advertisement

The Government of Samoa through its partnership with The New Zealand Aid Program (NZ AID), has allocated funding through the Samoa Growth Partnership (STGP) Program to develop Samoa’s Tourism Sector. A major component of the program is the upgrading sites and the Samoa Tourism Authority invites qualified and eligible bidders for the below works.

Samoa Cultural Heritage Tourism Strategy

As part of Samoa’s Covid response strategy and the need to explore opportunities to help the tourism sector recover from the impacts of the Pandemic, Samoa Tourism Authority through a close partnership with New Zealand Maori Tourism is developing the Samoa Cultural Heritage Tourism Strategy.

Enhancing Tourism Climate Resilience

Samoa Tourism Authority recently hosted consultations on Upolu and Savaii to engage key stakeholders on the findings of the review of the National Tourism Climate Change Adaptation Strategy for Samoa (NTCCASS) 2012-2017 and progress the development of the updated Strategy for 2021-2025.

Seabreeze, Oceania's most romantic resort

Seabreeze Resort Samoa has been honoured with the title of Oceania’s Most Romantic Resort at the World Travel Awards. Here Breaking Travel News speaks to Wendy Booth, owner of the property, to find out how it feels to have been recognised by voters from around the globe.

Samoa engaging audiences at the World Expo

Samoa is among more than 190 countries exhibiting at the World Expo currently underway in Dubai in the United Arab Emirates. The Samoa Pavilion is located within the Opportunity District, which promotes the inclusive concept that every person can be an agent of change who can help individuals and communities create a better tomorrow

Samoa Appointed Deputy Chair of Pacific Tourism Organisation

Samoa Tourism Authority CEO, Faamatuainu Lenatai Suifua has been appointed Deputy Chairperson of the Pacific Tourism Organisation (SPTO).

Savaii abuzz with Palolo Festival 2021

It’s Palolo Season and the Big Island was abuzz with the first rising of the year and the 2nd Annual Savaii Palolo Festival which took place on 27th – 29th October.

Samoa Tourism Welcomes Quarantine-Free Travel to NZ

We are encouraged by the recent announcement of the one-way travel bubble between low-risk Pacific countries and New Zealand from 8 November 2021. Under the new arrangement, Samoan residents who wish to travel to New Zealand quarantine-free must be fully vaccinated.

New Minister Welcomed at Traditional Ava Ceremony

The new Minister of Tourism and Minister of Natural Resources and Environment, Hon. Toeolesulusulu Cedric Schuster, was officially welcomed at a prayer service and traditional ava ceremony at the Samoa Cultural Village on Friday 29th October.

Samoa Tourism announced as Official Partner of Moana Pasifika

Samoa Tourism has today announced its support of Moana Pasifika, coming on board as the team’s Official Tourism Partner for the revamped 2022 Super Rugby tournament, which kicks off in February.


The Government of Samoa through its partnership with The New Zealand Aid Program (NZ AID), has allocated funding through the Samoa Growth Partnership (STGP) Program to develop Samoa’s Tourism Sector.

Samoa Google Street View Content goes live

Google Street View is a component of the Destination Optimisation Programme the Samoa Tourism Authority (STA), with the assistance of the New Zealand Government through the Samoa Tourism Growth, implemented with the support of digital specialist Miles.

Tourism Scholarship Students Graduate

Students from across the tourism industry were among those who recently graduated from the National University of Samoa (NUS) with a Certificate II in Tourism & Hospitality.

Le Vasa Resort, more than relaxation

Le Vasa Resort, the absolute oceanfront paradise nestled at Apolima Uta overlooking Manono Island, remains open as it continues to cater to the domestic market and special events.

Free WIFI for Apia

Apia-based technology company South Pacific Broadband has announced that it has successfully launched a free Metro WIFI network in the Capital.

Outdoor adventures with Tropical Tours

Newly established Tropical Tours is determined to carve out a name for itself with its signature outdoor activities. The tour operator, which is owned by Jimmy and Trudy O’Dwyer, offers a range of full and half day scenic tours.

Kuki’s modern Waterfront Villas

The gateway to Savaii, Salelologa has new modern waterfront accommodation in the form of ‘Kuki’s by the Harbour’. The property, features four stylish villas with large sliding doors which open out to large outdoor decks that command stunning views of the Salelologa lagoon.

Asia Pacific emphasise Tourism Restart and Recovery

Samoa was among United Nations World Tourism Oraganisation (UNWTO) Pacific member states which participated in the 32nd meeting of the UNWTO Commission for East Asia and the Pacific.

UNWTO Tourism Management Scholarships for Samoa

The United Nations World Tourism Organisation (UNWTO) has granted fifty (50) scholarships at the UNWTO IE University Tourism Online Academy to Samoa.


The Government of Samoa through its partnership with The New Zealand Aid Program (NZAP), has allocated funding through the Samoa Tourism Growth Partnership (STGP) program to develop Samoa’s Tourism Sector. A major component of the program is the upgrading of attraction sites and the Samoa Tourism Authority (STA) invites qualified and eligible bidders for the below works.

Vaccination Campaign switches into high gear

Efforts to protect the community from Covid-19 will switch into high-gear after Cabinet declared a country-wide Mass Vaccination Campaign will roll-out on 23-24 September.

CLIA welcomes Samoa Tourism as Executive Partner

Samoa Tourism Authority (STA) has united with Cruise Lines International Association (CLIA) to support its presence in Australia and New Zealand, joining the cruise industry organisation as an Executive Partner.

Savaii’s Amoa Resort adds new luxury rooms

Family-owned Amoa Resort on Savaii is set to significantly increase its capacity when an exciting expansion that is currently underway is completed.

New Luxurious Villas at Taumeasina Island Resort

The modern and luxurious Taumeasina Island Resort located close to the Apia CBD is expanding and will soon complete an exciting development which will see additional villas added to the resort.

Panthers gun Jarome Luai announced as Samoa Tourism Ambassador

NRL superstar Jarome Luai has been announced as the new face of Samoa, signing on as an official ambassador for the Samoa Tourism Authority.

Social Media Marketing Training Wrap-up

Knowledge and skills required in the strategic and operational planning, creation and execution of content for social media marketing are key take-outs for tourism industry workers who participated in the recently completed 6-week Social Media Marketing Training.

Teuila Festival, a success!

Despite being scaled-back due to Covid-19 and the closure of Samoa’s borders, this year’s 31st Annual Teuila Festival was a resounding success.

Samoa Travel Tracer App Launched

Samoa’s own Covid-19 contact tracing app, Samoa Travel Tracer has been officially launched in Apia by Prime Minister Hon. Fiame Naomi Mataafa.

Teuila Sports Events

Despite the closure of Samoa’s borders, support for sporting events which usually draw international visitors including new events with plans to invite overseas teams in the future, has been maintained by Samoa Tourism Authority at this year’s 31st Annual Teuila Festival.

Waterfront Market a Hit

The first day of the 2-day Waterfront Market at the 31st Annual Teuila Festival was abuzz with bustling activities and sounds, as stall operators, performers and buyers all came together to create a very lively atmosphere.

Return to Paradise Resort new villas

Despite the downturn caused by the Covid-19 pandemic, popular Return to Paradise Resort on Upolu’s stunning south coast remains upbeat and are adamant to grow as part of its long term vision.

31st Annual Teuila Festival

Due to the Covid-19 Pandemic and the continued closure of Samoa’s borders to keep the country safe, the 31st Annual Teuila Festival has been scaled-back and will feature a number of events during 29 August – 4 September, to commemorate what is one of Samoa’s most widely anticipated events.

Beautiful Anticipation microsite goes live

The ‘Beautiful Anticipation’ microsite, a central hub for travellers, industry and trade partners to rediscover everything Samoa has to offer, as well as the latest information on Samoa’s travel ready preparations has gone live.

Sunday Toonai returns at Orator Hotel

To’onai with Orator Hotel at Tanumapua is back starting Sunday 29th August, something which Owners and passionate foodies Jerry and Charlotte Brunt are looking forward to with excitement.

Travel Bubble discussions…safety a priority

Prime Minister Hon. Fiame Naomi Mata’afa has confirmed that Cabinet has given approval for the Ministry of Foreign Affairs and Trade to engage in discussions with their New Zealand and American Samoa counterparts about the possibility of travel bubbles with those countries.

Vaccine roll-out goes door to door

Samoa’s national Covid-19 vaccination programme has expanded with vaccinators and support teams going door-to-door to the community in a mass vaccination drive.

Samoa joins World Rural Tourism Conference

Samoa has joined the World Rural Tourism Conference (WRTC) initiative which aims to help members better promote high-quality and sustainable rural tourism development.

Associate Minister visits Savaii

Despite the downturn caused by the Covid-19 Pandemic, there is hope among tourism business operators on Savaii.

Restrictions eased

Swimming at the beach or in rivers and natural pools on Sundays is back after a recent revision to the State of Emergency Orders by Cabinet.

Saletoga Sands’ exciting developments

Saletoga Sands Resort has been keeping busy during the lockdown. Owners Gavin and Lou Brightwell, along with a small team of staff have been doing the best they can to keep the resort in a positive position.

STA welcomes new Minister of Tourism

Samoa’s first ever female Prime Minister Honorable Fiame Naomi Mata’afa has been confirmed as the new Minister of Tourism. The confirmation was made by the Government Press Secretariat after the new government took office on Tuesday 27th July.

Seasoned journalist joins STA team

Experienced journalist Taimalelagi Tutuila Farao has joined the Samoa Tourism Authority team as Principal PR and Communications Officer.

Social Media Marketing Training for Tourism Industry

Samoa Tourism Authority (STA), in partnership with EMD, will deliver Social Media Marketing training for the tourism industry as part of the Samoa Tourism Growth Partnership between the STA and New Zealand Government.

Google Destination Optimisation Programme for Samoa

While the negative effects of Covid on tourism in Samoa and the South Pacific have been devastating, one small silver lining is the time it’s given destinations and operators to assess and upgrade their overall online presence and navigability.

KUKA, tastes of Beautiful Samoa

Samoa Tourism’s “Kuka, Tastes of Beautiful Samoa” returns for Season 2, showcasing a range of food and cooking experiences with a strong Samoan feel and flavour. Kuka aims to promote ready-to-eat local foods and cuisines featuring local talents to entice and engage online audiences. Season 2 consists of 8 five-minute video segments with a strong ‘adventure’ feel.

Google Optimisation Programme in final stages

The programme which focuses on improving the quality of destination content, expanding the online reach of tourism businesses and enhancing the overall presentation of consumer-facing destination content across a number of Google’s platforms is in its final stages.

Samoa Travel Tracer App

Samoa’s very own contact tracing app (Samoa Travel Tracer) will soon be available. The mobile software application is the result of a collaborative travel-ready approach by Government through the Ministry of Health and the Samoa Tourism Authority to help ensure the country is well placed to respond to any spread of Covid-19.

Second-dose of COVID-19 vaccine

The Ministry of Health’s COVID-19 vaccination programme has moved into the next phase with the roll-out of the second-dose of the AstraZeneca vaccine.

Pastry training-series starts

Cohort-1 consisting of 11 participants from various local restaurants, cafes and accommodation properties have completed the first 5-day pastry training with Australia Pacific Training Coalition (APTC). The six-series training aims to refresh, upskill and provide financial support for displaced employees who have been directly affected by the global pandemic of COVID-19.

Samoa Tourism restarts digital advertising in Australia

Samoa Tourism has reactivated its consumer digital advertising campaign in the Australian market on the back of positive developments. These include regional travel bubbles, the roll-out of the Covid-19 vaccine to the community and growth in travel intent and motivation among consumers.

SIGFA successfully hosts game fishing tournament

The Samoa International Game Fishing Association (SIGFA) successfully hosted its 24th Annual International Game Fishing Tournament last week.

Savaii operators determined to get vaccinated

The long journey from the far eastern end of the Big Island to Upolu was not a deterrent for three employees of Falealupo and Seeti Beach Fales who travelled in the early hours of the morning to receive their Covid-19 vaccine. Their willingness and the fact that they returned to Savaii that same day are to be commended.


Neighbouring nation Samoa has been steadily ramping up their visitor-ready preparations to ensure a robust framework is tried, tested and ready-to-go, in anticipation of borders opening and welcoming tourists to the Island nation later this year.

Moataa Eco-Tourism Project Launches

The village of Moataa is in high spirits after the launch of its Mangrove Restoration Eco-Tourism Project which was developed through a partnership between the U.S and Samoa Governments.

Samoa Tourism partners with Hotelbeds

In preparation for the resumption of international travel, the Samoa Tourism Authority (STA) has partnered with one of the world’s largest travel distribution networks, Hotelbeds, to once again take Samoa’s tourism products to the forefront of the travel trade across Australia and New Zealand.

Fai Meaalofa Campaign making strides

Samoa Tourism Authority’s ‘Fai Meaalofa’ tactical campaign which will target the Samoan diaspora in New Zealand and Australia is in the final stages of development and is on track to go-to-market in the coming days with launch partner Pacific40.

Pastry training for the industry

Samoa Tourism Authority (STA) in collaboration with the New Zealand Government through the Samoa Tourism Growth Partnership (STGP) will roll-out a series of training sessions which will focus on Pastry delights for the hospitality sector.

Flights offer choice and convenience

Following the success of domestic flights during the recent holidays in April, National Carrier Samoa Airways has scheduled more flights between Maota and Asau on Savaii and Faleolo on Upolu.

Specials for Mother’s Day

In preparation for the Mother’s Day long weekend, many hotels and resorts around the country are offering discounted rates to entice the local market.

Samoa continues travel-ready preparations

We are delighted to see news this week announcing a travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, from May 17th 2021. This comes after the successful opening of a travel bubble between Australia and New Zealand in mid-April.

Adventure highlighted in Try Something Different domestic campaign

Samoa Tourism Authority recently launched the second video in its “Try Something Different” campaign to further push domestic tourism and stimulate demand.

Vaccine roll-out bodes well for travel-ready preparations

The community roll-out of Samoa’s Covid-19 vaccination drive got underway earlier this week. Faamatuainu Lenatai Suifua, Samoa Tourism Authority CEO said that ‘the roll-out to the community is a welcome development especially as efforts at the industry-level are well underway to ensure Samoa is in a position to welcome and host visitors when borders eventually re-open’.

Fai Meaalofa campaign targets diaspora in key markets

In efforts to further boost domestic tourism, Samoa Tourism is developing a campaign which will target overseas based Samoans with the aim to further assist the local tourism industry.

Industry Assistance with Equipment handover

Samoa Tourism Authority (STA) handed over tents and camping equipment to the value of $38,000 to the Samoa Hotel Association (SHA), Savaii Samoa Tourism Association (SSTA) and the operators of Mt Silisili trail at Aopo.

Health and safety training, key part of travel-ready preparations

COVID-19 and its immense impact on tourism at the regional and global level is the key driver in the tourism sector’s efforts to ensure employees across the industry are adequately protected.

Samoa looks to open to NZ first

Samoa will be looking to its diaspora in New Zealand to help boost its economy when travel resumes safely, hopefully by the end of the year. Samoa Tourism Authority chief executive Fa’amatuainu Lenata’i Suifua said like the rest of the Pacific, the nation’s tourism industry has been heavily impacted by the border closures.

Samoa Tourism Australia and NZ Trade Updates

Samoa Tourism Authority (STA) recently hosted a series of face-to-face destination updates in Auckland, Sydney, Melbourne, and Brisbane to inform key trade and media partners on developments.


We are encouraged by the announcement that a quarantine-free travel arrangement will commence between Australia and New Zealand on April 19. This comes following the news that a two-way travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, is slated for May.

Digital equipment for Tourism Industry Associations for enhanced engagement

Digital equipment was officially handed over to the Samoa Hotels Association (SHA) and Savaii Samoa Tourism Association (SSTA) by H.E. Dr Trevor Matheson, the New Zealand High Commissioner in a ceremony at the Samoa Tourism Authority.

Aga progresses in ‘The Most Instagrammable Hotel in the World’ contest

Samoa’s Aga Reef Resort has taken out the Africa, Middle East and Oceania category of the contest to progress to the semifinal of Luxury Travel Advisor’s “The Most Instagrammable Hotel in the World” competition.

Try Something Different

As part of ongoing marketing efforts targeting the domestic market, the Samoa Tourism Authority recently launched its ‘Try Something Different’ campaign.

Housekeeping training continues

The latest round of the housekeeping training series, in partnership with the Australian Pacific Technical Coalition (APTC) wrapped up this week at Hotel Millenia. To date three cohorts have been completed (two on Savaii and one in Apia). A total of 55 participants from across the Industry have attended and completed the training so far.

Flight services to Asau Airport to launch in April

Samoa Airways will resume flight services to Asau Airport, Savaii, beginning April 1st, 2021 during the busy Easter and Election holidays to help boost local tourism on the big island.

Tour Guide students familiarise with Local Sites and Attractions

Students in the Tourism and Hospitality Certificate II in Tour Guiding course at National University of Samoa (NUS) recently visited Fuipisia Waterfalls and Namu’a Island as part of their final assessment which was a field trip.

Aga Reef Resort among the most Instagrammable Hotels in the World

Samoa’s Aga Reef Resort has made it into round 1 of Luxury Travel Advisor’s “The Most Instagrammable Hotel in the World” Contest. Aga is the only resort from the South Pacific in the “Africa, Middle East and Oceania” category where it will be matched up against Kwitonda Lodge in Rwanda.

Google Optimisation Programme to improve Destination Content and Information for Users

The Google Destination Optimisation Programme which is being rolled out will improve the quality of destination content and information for visitors (and locals), expand the online reach of tourism businesses and enhance the overall presentation of the destination across the largest platform on the web (Google).

Samoa Tourism Authority upholds Samoa’s presence through Social Media

The Samoa Tourism Authority has embarked on a revitalised Social Media Growth Plan to drive engagement and grow its follower-base. The two-pronged plan will see additional support and investment in the areas of sponsored posts and content strategy.

Statement from the Samoa Tourism Authority - 13th March 2021

The “Samoa 2040: Beating the dead horse of tourism” editorial in the 13th March Weekend Observer is yet another attempt by the Samoa Observer to undermine Government’s long terms plans for the development of Samoa and create further uncertainty, especially during these unprecedented times.

Samoa’s new Destination Marketing Strategy shifts focus on post Covid-19

The new 5-year Destination Marketing Plan for the period 2020/2021 to 2024/2025 will soon be completed, following a host of forums and consultations with the Industry and key stakeholders on the way forward.

Industry takes advantage of Stimulus Package on Food & Beverage Training – ‘when life gives you pineapples, make smoothies’

Samoa Tourism Industry members have utilised opportunities and ongoing support from the Government through the second phase of the SAT$1million Tourism Stimulus Package, with the professional capacity building and development of staff during the travel restrictions.

Localising Agri-tourism; bringing home Tourism

March 4, 2021: The outlook for Samoa’s tourism sector remains bleak and uncertain, leaving the Hospitality and Tourism providers scrambling for the domestic dollar, to soften a devastating blow dealt by the COVID19 global Pandemic.

Tourism Industry ready for borders reopening as members receive Health, Safety and Disinfectant Training for Covid-19

More than 400 members and staff of the Tourism and Hospitality Sector have been trained with proper sanitizing measures, correctly use of disinfectant chemicals and application of appropriate personal protection equipment (PPE).

Renovations of Tourism Sites Aim to Increase Economic Value for Samoan Economy

Generating more economic opportunities for the Samoa Tourism Industry, is the objective of continuous development works by the Government including renovation of tourist sites. The Samoa Tourism Authority (STA) is leading ongoing renovation works for sites within the country...

Samoa Tourism Sector - first to pilot the EPIC Tool in the Pacific

The Samoa Tourism Sector is the first to pilot a very useful tool that can assist all sectors with the review of their respective Sector Plans called the - Every Policy Is Connected (EPIC) Tool. The EPIC tool which is an online app that replaces the Excel tool...

Over 700 displaced Tourism Employees benefit from Phase II Government Stimulus Package

The Samoa Tourism Authority (STA) continues to implement the SAT$1million Phase II of the Government Stimulus Package for Tourism and Hospitality, in conducting a capacity building and development programme through training courses.

Samoa to host Rugby League World Nines 2020

In promoting sports tourism and further improving this mainstay of its economy, Samoa this week launched the Inaugural World Nines Confederation Cup (WNCC) Tournament in Apia.

Samoa Tourism Authority to host the annual international Samoa Tourism Exchange

Samoa Tourism Exchange (STE) 2020 will be held from the 29th of April to the 1st of May. STE brings together Samoa’s suppliers of tourism products and services (‘Sellers’) and Travel Product and Contracting Managers from across a number of source markets (‘Buyers’), in a business-to-business setting.

Samoa Tourism supports Samoa’s primiere 7s tournament

Samoa Tourism Authority (STA) in its efforts to encourage tourism through sports, have further forged partnership with Samoa’s primiere rugby 7s tournament, the Marist International rugby 7s in its 32nd year.

Necessary requirements for all travellers to Samoa

Beautiful Samoa in further prioritising safety for all its visitors and residents, continue to enhance its health measures to ensure a safe and swift passage for all. Health officials in their latest Advice are reassuring all and have clarified necessary requirements for travelers.


2019 was a year of mixed fortunes in terms of overall visitor arrivals with solid growth achieved over the first 9 months (Jan – Sept) followed by a reduction in numbers recorded over the last quarter (Oct – Dec) of the year.

Samoans in PNG donate to Measles recovery efforts

There continues to be an overwhelming show of love from some of the country’s very own entrepreneurs overseas. The Independent Director of the Life Insurance Corp Ltd in Papua New Guinea (PNG), afioga Pulotu Taito, Dr Lautofa McCarthy, have come to support Samoa’s efforts in combating the Medical Emergency in Samoa and the Pacific Region with a donation.

Garden toilets available for public use in Upolu and Savaii

Available and hygienic restrooms are available for the public and visitors alike on both the main Island of Upolu and the big Island of Savaii. In keeping up with international and health standards to avoid, Samoa celebrates every year the Garden Toilet day on the 19th of November. The Government has once again emphasised the importance of making this service more available for the public at large.

Samoa Airways to resume flight services to Maota Airport, Savaii

Samoa Airways is set to open flight services to Maota Airport in a move to develop the tourism market on Savaii with support from Samoa Tourism, Samoa Hotel Association and the Savaii Samoa Tourism Association.

JK Entertainment partners with Samoa Tourism Authority to provide Samoa’s own Concert Series

Newly established local events company JK Entertainment has partnered with Samoa Tourism Authority (STA) for Samoa’s own concert series, which is in line with STA’s partnership with the private sector in providing monthly events.

Essential First Aid and CPR Trainings targeting Attraction Sites

The Samoa Tourism Authority (STA) has begun capacity building efforts with its training sessions for the Tourism Industry to begin the year 2020.


Health screenings for arriving visitors are immediately in effect, as the Samoan Government utilises the Faleolo Hospital near the Faleolo International Airport as a Quarantine site for possible infectious diseases, while continuing to monitor the global spread of the Coronavirus.

Samoa considered a safe destination by visitors and always open for business

Visitors to Samoa from around the world have acknowledged the beauty of Samoa, from its green lush environment to its delicious cuisine and friendly people with a unique culture. Following the measles epidemic at the end of last year, visitors are progressively visiting again as Samoa continues to open for business.

Miss Pacific Islands looks to tackle Health as she is traditionally welcomed by Samoa Tourism

Miss Pacific Islands and Miss Samoa, Fonoifafo Seumanu was officially welcomed by the Samoa Tourism Authority (STA), in a traditional ava ceremony at the STA Fale in Apia.

Visitor arrivals increase in first 10 months last year

The total international arrival statistics documented for the 10 month period, revealed an increase of 10.2% over the previous period (Jan-Oct 2018) resulting in overall growth of 10.2% for the Jan – Oct period from 136,992 to 151,024 or an absolute increase of 14,032 visitors over the 2018 period...

Samoa launches Street and Residetial Address Project

Samoa has launched its Street and Residential Address Naming Project, designed to identify locations of streets, services, and residences in Samoa in real time.

Australia Pacific Technical College partners with Samoa Tourism

The Australia Pacific Technical College (APTC) is proud to work in partnership with the Samoa Tourism Authority (STA) as part of the tourism training taskforce.

Newly opened Samoa Fiafia Park amuses the public as business goes according to plan

Samoa’s first amusement park is going very well and according to plan. Since opening its doors to the public a month ago, the ‘Samoa Fiafia Park’ has been buzzing with excited crowds in long queues outside the funfair towards the entry gates.

Travellers welcomed to holiday and visit as businesses continue to open in beautiful Samoa

As the Christmas and New Year holiday is just around the corner, travellers and visitors are ensured that Samoa is safe to travel and still open for business. The Samoan Government has confirmed that travellers to Samoa do not need to produce certification of vaccination upon arrival when visiting. However, all are still encouraged to update their vaccination statuses before travelling.

Travellers advised to take heed of nation-wide vaccination campaign

The Samoan Government is not taking any chances from here on out with the measles epidemic, as new Orders of State of Emergency took effect immediately today in preparation of a nation-wide vaccination campaign, to be implemented towards the end of this week.

Newly crowned Miss Pacific Islands dedicates win to the families and victims of measles in her home, Samoa

CONGRATULATIONS: The newly crowned Miss Pacific Islands, Fonoifafo Nancy McFarland Seumanu immediately after being crowned is with the Chairman of the Pageant and Samoa Minister of Tourism, Hon. Sala Fata Pinati and his good lady Cecilia Ah Leong-Pinati at the Stanley Hotel Suites on Saturday, 30th November 2019 in Port Moresby, Papua New Guinea.

Samoa secures bid to host 2020 Miss Pacific Islands Pageant after rigid competition

The next Miss Pacific Islands Pageant in 2020 will be held in Apia, after Samoa won the bid to bring the Pageant home to celebrate 34 years since its establishment.It didn’t come easy for Samoa, as it had to overcome a tough competition from Fiji, who also vied to host the Pageant. The decision was finalised at the Miss Pacific Islands Board of Directors meeting in Port Moresby.

Samoa is safe and continues to welcome visitors - Travellers advised to check vaccination status

Samoa continues to welcome visitors as it is still open for business despite the country’s measles epidemic. The head of public health, Tagaloa Dr. Robert Thompsen, reassured travellers to Samoa that it is safe.

Samoa showcases at the China International Travel Mart 2019

Samoa was the focal point of one of the biggest travel exhibitions in China - the China International Travel Mart (CITM) 2019, which was held in the modern capital city and transportation hub of China’s southern Yunnan province, Kunming.

Visitor arrivals increase in third quarter of 2019

The first quarter of the financial year which traditionally has been our strongest during our peak season achieved excellent growth of 15.8% driven mainly by growth though our sports visitors in July and consistent growth in our business travellers for the period.

Opetaia proud to represent Samoa as he sets sights on world title shot

Samoa Tourism extended its partnership with one of Samoa’s sons on the rise in boxing within Australia and the world - ranked cruiserweight boxer, Jai Opetaia in promoting Beautiful Samoa within Australia as one of its biggest source markets.

Samoa partners with China Travel Service, NZ

Samoa Tourism Authority (STA) in its efforts to continue penetrating the massive tourism market within China, met with the China Travel Service New Zealand Limited (CTS) in Auckland, to enhance marketing opportunities.

Samoa Hosts Tatau Tattoo Festival at Taumeasina Island Resort

Over 40 tattoo artists from around the world were greeted with a traditional kava ceremony to mark the opening of the Tatau Festival Samoa hosted at the Taumeasina Island Resort over the weekend.

Samoa to take world stage

Samoa will take the global center stage next month in Hawaii at the World Fire Knife Dancing Championships.

Glowing success for Maeva Band

The Maeva String Band, which performs hugely popular dinner concerts at Return to Paradise Resort, returned to huge airport welcome at Faleolo this week...

The Aussie at the helm of Samoa’s newest resort

Samoa continues to be a popular destination for Aussie tourists. Here, Travel Talk Magazine talks with former Perth resident NATHAN BUCKNALL, General Manager...

Miss Samoa continues with her community work

The reigning Miss Samoa, Alexandra Iakopo continues to fulfill her role and has been quite busy since the beginning of the year...

STA ensures food handling and preparation for all

The Workforce Development component of the Samoa Tourism Growth Partnership (STGP) funded by the New Zealand Aid Programme (NZAP) has been in progress...

IMF says Samoan economy ‘performing well’ and shows resilience

An International Monetary Fund (IMF) team visited Samoa from February to March this year to hold discussions with authorities on the 2018 Article IV Consultation.

AA readies for major works program at Faleolo International Airport

In the coming months, Samoa Airport Authority (SAA) will be undertaking major airport pavement and drainage improvements to key aeronautical infrastructure assets...

‘Samoa Whiskey’ - more options for visitors and locals alike

Visitors and whiskey lovers can now look forward to sampling a premium product made in beautiful Samoa. Developed by the Scientific Research Organisation of Samoa (SROS)...

Jacinda Arden acknowledges Tourism importance on first visit to Samoa

New Zealand Prime Minister, Hon. Jacinda Arden’s first official visit to Samoa was a warm and welcoming one, where she highlighted a ‘unique friendship’ between the two countries...

SMART Tourism the way forward in 2018 Samoa Tourism Forum

The Samoa Tourism Industry and stakeholders gathered for this year’s Samoa Tourism Forum 2018 focusing on SMART Tourism.

SPTO rolls out sustainability data collection training in Samoa

The South Pacific Tourism Organisation (SPTO) rolled out data collection training for 15 hotels across Samoa that volunteered to take part in its sustainability-monitoring programme.

STA continues with customer service training

Staff from the various accommodation providers in the country continue to improve on their customer service skills with continued service from the Samoa Tourism Authority.

Samoa Tourism Year 2018 begins with Excellence Awards

The Taumeasina Island Resort secured the ultimate award at the Samoa Tourism Excellence Awards 2018 in its second year. The resort won the National Tourism Excellence Award...

Matauaina To’omalatai wins Miss Pacific Islands title for American Samoa after 15 years

Miss American Samoa, Matauaina Gwendolyn To’omalatai is the new Miss Pacific Islands.

STA enhances resilience of tourism-reliant communities to climate change risks

Some of the most vulnerabe tourist operators have benefited from assistance for resilient efforts towards the effects and risks of Climate Change...

Local Chefs gain in China

Improving the knowledge and skills of culinary business owners, hotel chefs and home cooks in Samoa was the aim of a three- week culinary workshop held in Shandong, China last month.

Alexandra carries the hopes of a nation

Miss Samoa, Alexandra Iakopo is mindful of the responsibilities she is shouldering as one of the nine regional contestants vying for the Miss Pacific Islands crown...

Pacific Beauties acknowledge spiritual blessings

The nine Pacific beauties renewed their faith in the Lord, and acknowledged His blessings to begin a new week of activities for the 31st annual Miss Pacific Islands...

9 Pacific Beauties gear up for the 31st annual Miss Pacific Islands Pageant

The 31st Annual Miss Pacific Islands Pageant Organising Committee has officially announced the contestants for this year’s Pageant which will be held in the newly developed city of Nadi

Aussie Travel Traders reaffirm support as Samoa Airways launches in Sydney

Travel traders in Sydney Australia are so enchanted with Samoa’s re-established national carrier that they remain steadfast to continue to sell, sell, and sell more...

SAMOA AIRWAYS launches into the global market

Samoa’s relaunched national airline, Samoa Airways, has brought about a feeling of pride and patriotism from its countrymen and women.The new airline was launched...

NZ Travel Trade get behind Samoa Airways

Samoa Airways has received pleasing early support from the travel trade, not only around Auckland but also in other parts of New Zealand...

2017 Key Markets Performance

Aviation capacity for the first nine months of 2017 increased by 15,408 in absolute terms or grew by 8.3% when compared to the same period in 2016...

Tui-Samoa submarine network lands in Apia

Government’s vision for Samoa to be ICT hub by 2020 took a leap frock this week with the arrival of the Tui-Samoa Cable at Moataa village....

Samoa to host 28th SPTO Council of Ministers of Tourism Meeting in 2018

The Regional Ministers of Tourism at the 27th meeting of the South Pacific Tourism Organisation (SPTO) Council of Ministers held in Port Vila, Vanuatu last week...

Samoan Government revokes Virgin Air Service

Virgin Australia has made press statements regarding the decision of the Samoan Government to decline an Auckland - Apia Air Service under the operating Licences sought....

Regional Tourism Arrivals to the Region up 18.4% in the Second Quarter of the year

Tourist arrivals in the Pacific ACP and SPTO member countries increased by 18.4% in the second quarter of this year when compared to the first quarter. This increase is in line with...

Samoa to attend Pacific Tourism Insights Conference 2017

Samoa will be attending this year’s Pacific Insights Conference (PITC) 2017 to be held in Vanuatu. The Conference is being organized by the Pacific Asia Travel Association (PATA)...

Samoa to host Pacific artists in November

Samoa will once again play host to another conference in November 2017. This event will see Pacific artists and academics from around the world descending on Apia...

Tourists explore stunning Savai’i

Christine Walker and Linda Hendra from New Zealand have had the time of their lives in the big Island of Savai’i in beautiful Samoa.

Apia Waterfront Development Project discusses Urban Design Standards

The Apia Waterfront Development Project Unit has been reviewing design concepts for key areas in the Apia Waterfront Central area.

Savaiian surfers represent Samoa at Surf Champs in Japan

Representing Samoa were two brothers, Christopher Toa Martin, 18 years who competed at the Under 18, category and Puleiata Edward Martin, 16 years who competed at the Under 16 category...

More cuisine options - Island Grill Restaurant opens

Tourists and locals alike have another option to choose from when it comes to cuisine, with a new restaurant, Island Grill now opened at Fugalei.

Digital Marketing & Social Media Workshop for Tourism Industry

Spacific Marketing and Business Consultancy carried out a Digital Marketing & Social Media Workshop, organised by the Samoa Hotels Association (SHA) for its members, to develop a more effective digital marketing strategy...

Samoa steps up preparations for 2019 Pacific Games

Following the announcement a few weeks ago that Samoa will host the 2019 Pacific Games, the Government through the Samoa Association of Sports and National Olympic Committee (SASNOC)...

Alexandra Iakopo set to represent Samoa at the Miss Pacific Islands 2017 in Nadi

The reigning Miss Samoa, Alexandra Iakopo is ready to represent her country at this year’s Miss Pacific Islands Pageant in Nadi, Fiji at the end of the year.

Digicel Samoa builds a $40m hotel in Sogi

Mobile network provider, Digicel Samoa is investing in a hotel development, and is building its Accommodation in Sogi, at a total cost of SAT $40million.

Samoa Airways set for maiden flight from Faleolo to Auckland

Samoa Airways will make her international debut to Auckland from Faleolo on the 14th of November 2017. This was confirmed by the Minister of Public Enterprice, Hon. Lautafi Fio Selafi Purcell.

Beautiful Samoa NZ Roadshow warms up the Land of the Long White Cloud

The Beautiful Samoa New Zealand Roadshow 2017 kicked off by warming up the largest city in the South Island and the seat of the Canterbury Region, Christchurch.

FJ announces new flights, improved transit time from Australia via Nadi

Fiji Airways has announced its additional new flights from Australia to Apia via Nadi to begin on the 6th of November this year...

Samoa Tourism enthuse AU Travel Traders

The Beautiful Samoa Australia Roadshow 2017 began with a bang in the most populous city in Queensland, with close to a hundred Buyers of frontline travel agents, reservation consultants...

Beautiful Samoa AU and NZ Roadshow 2017 to begin in Brisbane

Samoa will be tempting Aussies this winter to visit Samoa, as the Beautiful Samoa Australia Roadshow to begin visits this week in Brisbane, Melbourne and Sydney.

Samoa Tourism Industries Alliance meet on the Samoa Tourism Growth Partnership

Coordinated by the Samoa Hotels Association, the Samoa Tourism Industries Alliance (STIA) members gathered in a special meeting where they were presented with a progress...

Lene Alema wins Faletalimalo Siva Afi Challenge 2017

Twenty-year-old Lene Alema fromTufuiopa of the Le Manumea Hotel was announced the King of the “Faletalimalo Siva Afi Challenge 2017.”...

Australian Survivor completes another successful filming in Beautiful Samoa

The top rating reality TV show in Australia - Survivor Australia has once again fareweled the Government and people of Samoa following another successful filming across its beautiful shores.

Samoa Airways and Fiji Airways sign MOU

Samoa’s new international airline, Samoa Airways and Fiji Airways today signed a Memorandum of Understanding (MOU) to jointly pursue a range of commercial opportunities and partnerships.

STA Staff refresh their skills on First Aid and CPR

Samoa Tourism Authority (STA) Staff members have utilised the 2017 Surf Life Saving (SLS), CPR and First Aid training course.

SHA elects Executive Council at 2017 AGM

The Samoa Hotels Association (SHA) during its 2017 Annual General Meeting (AGM) has elected its Executive Council 2017-2018.

Samoa Airways to partner with Fiji Airways

Samoa’s national carrier, Polynesian Airlines is on the brink of entering into a mutual arrangement with Fiji Airways. This has been confirmed by the Hon. Prime Minister...

Talofa Airways begins direct flights to the Kingdom of Tonga

Talofa Airways began its direct flights to the Kingdom of Tonga on the 1st of July 2017.

Wales leave parting gift to Samoa

Wales' rugby players ended their two-test summer tour of the Southern Hemisphere by donating a mountain of kit to Samoan school children as a thank you for their warm welcome in Apia.

BBC Wales TV visit Beautiful Samoa

A team from one of the popular television stations in Wales, BBC Wales TV were in the country last week.

Statistics update and overview for 2016

The year under review saw contrasting periods with solid growth in overall arrivals for the first seven months up to July of 11% being followed by negative growth of 2.2%...

Professionals Travel for Invest Samoa Open 2017

Nearly 40 PGA Professionals from Australia, New Zealand, Fiji, USA & Samoa have converged to the Samoan capital city of Apia to compete for the Invest Samoa Open & Invest...

Travel to Beautiful Savaii - Tips

Savai’i is the raw island experience full of unknown treasures and local food delights, there is no where in the Pacific you might have a waterfall to yourself for the day...

Savai’i Tourist Operators receive Surf Life Saving Training

Two seperate sets of training were carried out last week for the big Island, with one held at Jane’s Beach Fales for the Manase area and the other at Va-i-Moana Lodge for Asau.

Seabreeze wins Samoa’s leading Resort 5 years in a row

The boutique Seabreeze Resort, Samoa has won ‘Samoa’s Leading Hotel’ for the fifth consecutive year, at the 24th annual World Travel Awards 2017 held in Shanghai, China.

Sinalei Reef Resort launches boutique visitor product

Sinalei Reef Resort and Spa in Samoa are in the throes of launching a range of bespoke experienced-based visitor activities.

Prime Minister appointed Special Ambassador of the International Year of Sustainable Tourism for Development by UNWTO

The World Tourism Organization (UNWTO) has appointed the Prime Minister of Samoa, Hon. Tuilaepa Sailele Malielegaoi, as Special Ambassador of the International Year of Sustainable Tourism 2017.

Tourism Chief acknowledges NZ Government funding to boost Samoa tourism

The Chief Executive Officer of the Samoa Tourism Authority (STA), Papali’i Sonja Hunter has acknowledged the announcement by the New Zealand Government of funding to boost the Pacific Island nation’s tourism industry.

Savaii Samoa Tourism Association concludes its 7th Annual General Meeting

The 7th Annual General Meeting (AGM) of the members of the Savaii Samoa Tourism Association (SSTA) was successfully held on Saturday 20th May 2017 at Vaimoana Seaside lodge in Asau, Savai’i.

First women to fully complete Surf Life Saving Course 2017

The second phase of the Surf Life Saving (SLS), CPR and First Aid trainings by the Samoa Tourism Authority (STA) was carried out last week for the Siumu and Falealili Districts...

Queensland Reds touch down in Beautiful Samoa

The Queensland Reds have arrived in Beautiful Samoa ahead of their rivals the Blues, to prepare for the first ever Super Rugby match to be held in the country this week, on Friday, 2nd June 2017 at the Apia Park National Stadium.

Tourism Industry in the Pacific to benefit from Renewable Energy and Energy efficient options

The South Pacific Tourism Organisation (SPTO) and the Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) GmbH will enter into a partnership to collaborate on strengthening tourism in the Pacific region.

PIs focus on sustainable tourism at the South Pacific Tourism Exchange 2017

More than 75 international travel wholesalers and tour operators from 17 countries globally are experiencing a flavor of Pacific arts, culture and the warmth of its people when they converge at the South Pacific Tourism Exchange (SPTE)

SSTA hosts successful Inaugural Savai’i Fishing Tournament 2017

The Savai’i Samoa Tourism Association (SSTA) has completed one of its activities of the year to further showcase what the big Island of Savaii has to offer.

SHA’s first hotels night market a hit

The Samoa Hotel Association’s (SHA) first ever Hotels Night Market proved to be a hit with tourists and locals alike in the beginning of the month.

Strong Samoa presence at the South Pacific Tourism Exchange 2017

Beautiful Samoa is well represented at the South Pacific Tourism Exchange (SPTE) 2017, with representatives from the Samoa Tourism Authority led by the Chief Executive Officer, Papali’i Sonja Hunter, as well as representatives from the various accommodation providers.

Surf Life Saving Trainings for 2017 by STA begin

The Samoa Tourism Authority (STA) has begun its training for Surf Life Saving (SLS), CPR and First Aid within the country both in Upolu and Savaii.

Blues star players travel to Samoa to promote Super Rugby Match

Samoa will be celebrating its 55th year of independence by making sporting history when it hosts this first Investec Super Rugby Championship match on 2nd June 2017.

Donor response pleases South Pacific Tourism Organisation

The South Pacific Tourism Organisation (SPTO) received a great response from donor agencies in their first donor forum held at the end of last month at Holiday Inn Suva, Fiji.

STA to host Samoa Tourism Forum 2017

The Samoa Tourism Authority (STA) will this year host the Samoa Tourism Forum next week Friday, the 21st of April at the Samoa Conference Center next to TATTE Building in Sogi.

SSCC’s TUI-Samoa submarine cable route survey is underway

Pacific Islands Telecommunications Association (PITA) 2017 was a busy time for regional submarine cable connectivity negotiations, in addition to the announcement of the Manatua Cable consortium between French Polynesia, Cook Islands, Niue and Samoa.

Beautiful Samoa welcomes back the World for STE 2017

Travel industry experts will once again descend upon Samoa to enjoy everything it has to offer and receive updates on some of their favourite Samoa products.

McCully meets Tourism Chief and Apia Waterfront Development Team

New Zealand’s Foreign Minister, Tupa’imatunaalofiotaoa Murray McCully travelled to Samoa last month to meet with Samoa’s Prime Minister, Hon.

All Blacks set to face Samoa in Lions warm-up Test

The All Blacks appear set to square off with Samoa in a one-off warm-up Test match prior to the Lions tour in June 2017, with Tonga’s clash against Wales to share the same bill.

STA welcomes its new Australian Volunteer

The Samoa Tourism Authority (STA) has welcomed its newest Australian Volunteer, Ms Morgan Knowles.

Greater cooperation in Pacific cruise development

The South Pacific Tourism Organisation (SPTO) has signed a memorandum of understanding with the South Pacific Cruise Alliance (SPCA) for greater cooperation on the development of the cruise tourism industry in the greater Pacific Islands region.

Samoa hosts historic first for Super Rugby Championship

Samoa will be celebrating its 55th year of independence by making sporting history when it hosts its first Investec Super Rugby Championship match on 2nd June 2017.

First Samoa Tourism Awards recognize Excellence

The Inuagural Samoa Tourism Excellence Awards 2017 which was held at Taumeasina Island Resort on Saturday, 7th January has been hailed a tremendous success. The evening was officially opened by Prime Minister , Hon. Tuilaepa Fatialofa Lupesoliai Dr. Sa’ilele Malielegaoi.

Inaugural Samoa Tourism Excellence Awards to kick start 2017

2017 designated by the United Nations as the International Year of Sustainable Tourism for Development promises to be a wonderful year for Beautiful Samoa.

Samoa Agritourism Policy Setting Workshop 2016

Samoa Agritourism Policy Setting Workshop 2016 Linking Agriculture and Tourism through Policy setting: Strengthening the local agrifood sector and promoting agritourism Apia, Samoa, 13-16 December 2016

Tourism hotspot benefits from beach replenishment project

Tourism is the mainstay of Samoa’s economy. Unfortunately, climate change – particularly coastal erosion as the result of sea level rising - is slowly eating away at that dream.

Samoa Tourism Industries Alliance continues to build

The Samoa Tourism Industries Alliance (STIA) has held its third meeting for 2016. Established in 2012, STIA looks at ways to further develop the tourism sector, with members including both the private sector and the government, while the Samoa Tourism Authority (STA) as the secretariat.

Visitor Numbers on the Rise in Beautiful Samoa

Samoa Tourism Authority has released data for April showing continued confidence by overseas visitors for Samoa. Official figures show an increase of 21.2% for the month, with a whopping 11,206 visitors (up from 9,243 in 2015) clearing customs at the Treasured Islands.

Miss Samoa Colour Run

This year, the annual Miss Samoa good-will event will introduce Samoa’s first ever Colour Run! It is known as the happiest 5k, a unique paint race celebrated globally and now being brought to our very own shores.

New Tourism Minister and Commander in Chief determined to keep Samoa a safe destination

The Hon. Sala Fata Pinati, who is the Minister of Police and Commander in Chief, has been appointed the new Minister of Tourism and has pledged to ensure that the two key agencies work closely together to further the Safe Samoa Campaign.

Visitions continue to flock to Beautiful Samoa

Official figures received from the Samoa Bureau of Statistics shows continued confidence in Samoa as one of the premier South Pacific destinations of choice with stats setting the tone in what will be a stellar year of visitor arrivals for Samoa.

Samoa Welcomes Survivor Australia 2016

Reality TV show Survivor Australia has been welcomed to Samoa by the country’s Prime Minister, Hon. Tuilaepa Fatialofa Auelua Galumalemana Lupesoliai Dr. Sailele Malielegaoi and its friendly people.

First World Conference on Tourism Development

Samoa took part in the First World Conference on Tourism for Development, which was held on the 18th to the 21st of May 2016 in Beijing, China.

Samoa Honours Tahiti President

Tahiti President, Edouard Fritch was honoured by the Grey family and the Goverment of Samoa, by bestowing him with the Paramount Chief Title Tagaloa from Safune, Toamua on Friday, 29th April 2016.

Visit the South Pacific's Beauty Spot

Samoa kicked off its Australian tour as a main feature at the South Pacific Tourism Exchange (SPTE) 2016 before traveling to Brisbane, Melbourne and Sydney for the Beautiful Samoa Australia Roadshow.

Samoa Tourism Forum - Annual Review and Pre-Forum Workshop

The Samoa Tourism Sector Plan is in place for a period of five (5) years. As part of tracking progress of the five priority areas identified by the tourism sector, the Annual Review process is undertaken to reflect on what the sector has achieved, what are the lessons learned and identifying potential alternatives to address issues and challenges faced during the period.


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Samoa's Anti Zika Campaign

Travellers are being advised that the Government of Samoa is actively working with key agencies and citizens to take precautionary measures, following global warnings and advice from the World Health Organisation.

Samoa voted in the top 10 most ethical places

For the second year in a row and for the third year since 2013, Samoa has featured in the Ethical Traveler’s Top Ten List. Ethical Traveler is a non-profit organisation and a project of the Earth Island Institute which survey’s the world’s developing nations and assesses their performance in the areas of Social Welfare, Human Rights and Environmental Protection.

Joseph Parker to Rumble in Paradise 2016

Joseph Parker’s January 23 bout in Samoa will help restore the once proud boxing nation to its former glory, Samoa’s Prime Minister and Minister of Tourism, Hon Tuilaepa Lupesoliai Fatialofa Dr. Sailele Malielegaoi believes.

Samoa Tourism members graduate with Management Diploma at APTC

Twenty two middle-to-senior managers in the Tourism Industry have graduated together with 111 other students at the Australia Pacific Technical College. They successfully completed an Australian Accredited course of Diploma in Management which was carried out in four blocks of two weeks and spread throughout a period of 12 months.

Miss PNG wins Miss Pacific Islands Pageant

In the 29th year of the Miss Pacific Islands Pageant - ‘the Pageant with a Difference’, Miss Papua New Guinea (PNG) makes history and wins the region’s beauty contest for the first time, as she was crowned by Miss South Pacific 2014, Teuira Napa on the Crowning Night at the National Auditorium in Rarotonga, Cook Islands tonight, Saturday 12th December 2015.

Samoa Tourism showcases at SPTE 2015

The freezing start to winter in multicultural Melbourne, Australia did not stop the Tourism Team from Samoa from promoting the destination and holiday offers/packages at the second annual South Pacific Tourism Exchange (SPTE) 2015 together with 15 other member countries of the South Pacific Tourism Organisation (SPTO).

Papali'i Sonja Hunter re-elected SPTO Chairperson

Papali’i Sonja Hunter, Samoa Tourism Authority’s Chief Executive Officer today resumed her role as the Chairperson of the South Pacific Tourism Organisation (SPTO) for the next 12 months. The long serving Chairperson who now serves a consecutive fourth term, was re-elected during SPTO’s Board of Directors’ meeting today, Thursday, 18th June 2015 in Melbourne, Australia.

Samoa International Visitor Survey launched

The Samoa Tourism Authority launched its International Visitors Survey Report this afternoon, Friday 07 March in front of the STA Main Office on the ground floor of the FMFM II Government Building. The IVS Report is based on findings of a yearlong survey that took place at the Faleolo International Airport and Fagalii Airport. The survey fieldwork was conducted from August 2012 to July 2013. The IVS targeted all departing visitors obtaining from them their views on their experiences while holidaying in Samoa.