Tactical Campaigns with the Trade

As part of efforts to drive brand awareness, build travel trade confidence and stimulate demand, Samoa Tourism has reactivated tactical campaigns in partnership with key trade partners in New Zealand and Australia.

Friendship Park Opens, Draws Community

Apia’s newest attraction and waterfront community space, the Friendship Park at Matagialalua was officially opened by the Honourable Prime Minister Fiame Naomi Mataafa on Friday 26th August.

Samoa Diamond Jubilee Celebrations

The programme for the 60th Independence Celebration week will see a range of activities take place during 4th – 10th September. The official program commenced on Sunday 4th September with a service to officially open the celebrations followed by the choir exhibition featuring different denominations from around Samoa.

Keeping Samoa Clean

The national beautification competition campaign spearheaded by Government in partnership with the private sector as well as villages and communities around the country continues in full-swing.

Samoa Tourism Welcomes Additional Flights

Following the reopening of borders to international travellers on 1st August, Samoa is set to welcome additional flights as airlines ramp up their schedules in alignment with operational capacities, regulatory approvals and pent-up demand.

International Media Visit Programme Restarts

With the reopening of borders on 1st August, Samoa Tourism’s international media visit programme has restarted. The programme is a key strategic activity which Samoa Tourism undertakes to drive brand awareness and increase travel preference for the destination in key target markets.

Samoa celebrates reopening of borders and return of international travellers

After years of the COVID-19 pandemic throwing international travel into turmoil, Samoa’s beautiful shorelines have once again welcomed international travellers when the first direct flights from American Samoa, Fiji, Australia and New Zealand arrived on 1st – 2nd August.