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Samoa represented at the 18th Los Angeles Travel & Adventure Show, USA
Samoa was one of the Pacific Island nations represented at this year's Los Angeles Travel & Adventure Show, which took place from February 18–19 at the Los Angeles Convention Center in California.
Published Saturday, 25 February 2023
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Samoa Tourism's Trade Familiarisation Program recommences
The Samoa Tourism Authority (STA) is excited to announce the recommencement of its trade famil program for 2023, offering retail agents the opportunity to discover the island nation's abundance of activities and experiences first-hand.
Published Friday, 17 February 2023
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Coconuts Beach Resort prepares for Grand Reopening in April 2023
The Coconuts Beach Club Resort & Spa at Maninoa Siumu, is undergoing a property-wide transformation with construction works having already started. This comes in anticipation of a grand reopening as early as April this year.
Published Wednesday, 1 February 2023
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Taumeasina Island Resort's VIP Expansion
Taumeasina Island Resort has recently expanded with the addition of 12 more rooms which opened on the 1st of December 2022. These beautiful three-bedroom Cove Villas, according to the General Manager, Tuiataga Nathan Bucknall, are not just part of their VIP extension, but also an important component of the resort’s long-term expansion plan which took longer than anticipated due to Covid-19.
Published Sunday, 29 January 2023
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Seabreeze Resort re-Opens after Upgrade
Award winning Seabreeze Resort, which was awarded the best romantic resort in Oceania at the 2021 World Travel Awards, is back to normal operations after undergoing a massive renovation in which all its 13 ocean view rooms were completely remodeled and upgraded to provide a new and improved experience.
Published Monday, 12 December 2022
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Cruise Tourism Strategy Launched
The Samoa Cruise Tourism Strategy, which was recently launched is the culmination of significant work that was undertaken during the closure of borders due to the Covid-19 Pandemic to develop a clear framework to guide the industry going forward.
Published Sunday, 11 December 2022
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Discover Beautiful Sales Mission to American Samoa
The Samoa Tourism Authority in collaboration with a number of hotels and resorts will be in the American Samoa for the Discover Beautiful Sales Mission which will take place in Pago Pago during 8th-10th November.
Published Wednesday, 9 November 2022
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Tourism Bodies Strengthen Partnership
A delegation from Maori Tourism headed by CEO Toluma’anave Pania Tyson-Nathan was recently in the country as part of an exchange with Samoa Tourism Authority.
Published Wednesday, 9 November 2022
Savaii Lagoon Resort welcomes new Owners
From managing a Travel Agent in New Zealand to operating a local beach resort in Samoa. Please meet Robyn and Grant Thornley, the new owners and managers of the Savaii Lagoon Resort who left everything they built in New Zealand to follow their dream of operating a local beach resort that they believe suits their life careers.
Published Friday, 31 March 2023
Samoa Tourism hosts Industry Talanoa Meets
Samoa Tourism Authority successfully hosted a series of industry sessions in an effort to help enhance Samoa’s tourism products and services earlier this month.
Published Friday, 31 March 2023
Tropical Tours Samoa recognised globally by Travel & Hospitality Awards
Tropical Tours was awarded the Private Tour Company in Samoa for 2023 by the Travel & Hospitality Awards, a United Kingdom-based program that globally recognizes the best hotels, tour operators, and experience providers amongst many other services within the tourism sector.
Published Friday, 31 March 2023
Samoa Tourism leads by example
Samoa Tourism Authority is taking the lead to ensure the issue of public littering is adequately addressed by allocating every last Friday of the month as a clean-up day to collect rubbish around Friendship Park, central Apia’s newest attraction site located behind the Government building.
Published Friday, 31 March 2023
Samoa hits the road across Europe to exhibit in four Trade, Media and Consumer Shows
The Samoa Tourism Authority (STA) European office showcased the best of what “Beautiful Samoa” has to offer to the European markets by meeting 63,000 consumers, 73 travel trade partners and 40+ media, along with other South Pacific Islands and private sector partners.
Published Friday, 31 March 2023
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VISITOR NUMBERS AT A GLANCE
For the month of February 2020
| A Samoa | 414 |
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| NZ | 2919 |
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| Australia | 1757 |
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| USA | 479 |
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| Canada | 17 |
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| OPI | 258 |
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| UK | 85 |
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| Germany | 65 |
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| OEC | 124 |
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| Japan | 24 |
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| China | 82 |
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| OAC | 456 |
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| Other Countries | 373 |
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