Google Destination Optimisation Programme for Samoa

While the negative effects of Covid on tourism in Samoa and the South Pacific have been devastating, one small silver lining is the time it’s given destinations and operators to assess and upgrade their overall online presence and navigability.

KUKA, tastes of Beautiful Samoa

Samoa Tourism’s “Kuka, Tastes of Beautiful Samoa” returns for Season 2, showcasing a range of food and cooking experiences with a strong Samoan feel and flavour. Kuka aims to promote ready-to-eat local foods and cuisines featuring local talents to entice and engage online audiences. Season 2 consists of 8 five-minute video segments with a strong ‘adventure’ feel.

Samoa Travel Tracer App

Samoa’s very own contact tracing app (Samoa Travel Tracer) will soon be available. The mobile software application is the result of a collaborative travel-ready approach by Government through the Ministry of Health and the Samoa Tourism Authority to help ensure the country is well placed to respond to any spread of Covid-19.

Second-dose of COVID-19 vaccine

The Ministry of Health’s COVID-19 vaccination programme has moved into the next phase with the roll-out of the second-dose of the AstraZeneca vaccine.

Pastry training-series starts

Cohort-1 consisting of 11 participants from various local restaurants, cafes and accommodation properties have completed the first 5-day pastry training with Australia Pacific Training Coalition (APTC). The six-series training aims to refresh, upskill and provide financial support for displaced employees who have been directly affected by the global pandemic of COVID-19.

Samoa Tourism restarts digital advertising in Australia

Samoa Tourism has reactivated its consumer digital advertising campaign in the Australian market on the back of positive developments. These include regional travel bubbles, the roll-out of the Covid-19 vaccine to the community and growth in travel intent and motivation among consumers.