Moataa Eco-Tourism Project Launches

The village of Moataa is in high spirits after the launch of its Mangrove Restoration Eco-Tourism Project which was developed through a partnership between the U.S and Samoa Governments.

Fai Meaalofa Campaign making strides

Samoa Tourism Authority’s ‘Fai Meaalofa’ tactical campaign which will target the Samoan diaspora in New Zealand and Australia is in the final stages of development and is on track to go-to-market in the coming days with launch partner Pacific40.

Pastry training for the industry

Samoa Tourism Authority (STA) in collaboration with the New Zealand Government through the Samoa Tourism Growth Partnership (STGP) will roll-out a series of training sessions which will focus on Pastry delights for the hospitality sector.

Samoa continues travel-ready preparations

We are delighted to see news this week announcing a travel bubble between New Zealand and our Pacific Island neighbours, the Cook Islands, from May 17th 2021. This comes after the successful opening of a travel bubble between Australia and New Zealand in mid-April.

Adventure highlighted in Try Something Different domestic campaign

Samoa Tourism Authority recently launched the second video in its “Try Something Different” campaign to further push domestic tourism and stimulate demand.

Vaccine roll-out bodes well for travel-ready preparations

The community roll-out of Samoa’s Covid-19 vaccination drive got underway earlier this week. Faamatuainu Lenatai Suifua, Samoa Tourism Authority CEO said that ‘the roll-out to the community is a welcome development especially as efforts at the industry-level are well underway to ensure Samoa is in a position to welcome and host visitors when borders eventually re-open’.